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ONMI11.112 ? <br />PROPOSAL—RFP NO: 23-014 <br />Jun 1, 2023 - May 31, 2026 <br />Schedule I Timeline <br />Based on a June 12 start date, we propose the following timeline for the Strategic Plan. <br />DATE MILESTONE <br />12-Jun <br />Project Start <br />14-Jun <br />Kick-off Meeting <br />16-Jun <br />Meeting/workshop summary <br />21-Jun <br />Meeting #2 <br />23-Jun <br />Meeting/workshop summary <br />28-Jun <br />Meeting #3 <br />12-July SWOT & internal analysis <br />19-July Follow up findings <br />28-July Comprehensive, written strategic plan <br />2-Aug Meeting #4: Presentation of strategic plan <br />9-Aug Staff event planning <br />TBD Staff luncheon event + presentation <br />ANCILLARY SERVICES & PROJECTS <br />Straightline will design and produce outreach material as well as support all other <br />communications needs of the Water Resources Division throughout each year: <br />• Implement strategies outlined in the plan to promote the City's various initiatives and <br />campaigns, including: Every Drop Counts!, Fill It From The Tap!, Santa Ana's Award - <br />Winning Water, Annual Mayor's Challenge, Annual WQCCR, Annual Youth Water Poster <br />Contest, Slow The Flow. Save H20!, Don't Clog with FOG! as well as the SoCal Water$mart <br />Rebate programs. Based on the Division's objectives, we may create a new campaign that <br />will involve branding, an outreach strategy and timeline, and —if relevant —establishing <br />community partnerships and creating and coordinating a special event. <br />• Recommend and develop artwork for items that promote these campaigns and initiatives. <br />These promotional items —which the Division hands out at community events —may include <br />branded tee-shirts, stress release balls, erasers, rulers, tote bags, sports bottles, water <br />pitchers, shower timers, cell phone holders, pencils/pends, crayon boxes, California Native <br />seeded paper coasters, food scrapers, and yard signs. <br />Page 1 19 <br />