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PROPOSAL—RFP NO: 23-014 <br />Jun 1, 2023 - May 31, 2026 <br />SUMMARY OF DELIVERABLES <br />• Creation of the interactive and web based WQCCR <br />o Theme and various design concepts. <br />o Twelve (12) water related articles (all written content for the WQCCR). <br />o All required [mandated] text and special messages and notices. <br />o All graphics, charts, pictures and other visuals to support the WQCCR design. <br />o Design and layout of three (3) 36-page reports in English, Spanish and Vietnamese. A <br />high -quality print PDF and press -quality PDF (with trim marks) will be provided for each. <br />o Archiving the previous WQCCR, web design and programming for the new WQCCR (a <br />total of 20 html web pages), and ongoing updates to santaanaccr.org. <br />Development of 2023 Strategic Plan <br />o Interviews summaries <br />o SWOT analysis <br />o Internal analysis <br />o Meeting/workshops topic and questions <br />o Meeting/workshop planning/facilitation <br />o Meeting/workshop summary with follow-up findings <br />o Comprehensive, written strategic plan <br />• Ancillary Services and Printed Products <br />o A total of twenty-four (24) double sided brochures (or other print formats such as <br />postcards, letters, bill stuffers, flyers) for public distribution on water -related topics and <br />campaigns. <br />o Development of all required standard and special messages and public notices <br />regarding water quality standards. <br />o Development of all WQCCR notification pieces including one (1) bill insert; one (1) <br />direct -mail postcard; one (1) flyer; one (1) article for the City's various communications <br />channels; (1) bus shelter ad; and three (3) social media posts with graphics to promote <br />the WQCCR. <br />o A total of three (3) bus shelter ads/posters per year to announce other <br />initiatives/campaigns. <br />o Branding, outreach strategy, timeline and supporting outreach materials for one (1) new <br />water related campaign per year. <br />o A total of twelve (12) water -related articles to be published in local newspapers, <br />pamphlets and City newsletters per year. <br />o One (1) Activity Book for Kids with worksheets, word scrambles, word searches, mazes <br />and other activities to support the Youth Water Poster Contest theme each year. <br />Page 1 21 <br />