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June 7, 2023
<br />City of Santa Ana
<br />Public Works Agency; M-22
<br />20 Civic Center Plaza, Ross Annex
<br />Santa Ana, CA 92701
<br />Attention: Suzi Furjanic
<br />SUBJECT: RESPONSE TO REQUEST FOR PROPOSAL (RFP) ARCHITECTURAL DESIGN SERVICES FOR PARK MASTER PLAN & NEW AQUATICS FACILITY AT
<br />MEMORIAL PARK - RFP NO.: 23-061
<br />The els+swa team is pleased to submit our qualifications and proposal for the Park Master
<br />Plan and New Aquatics Facility at Memorial Park. ELS Architecture and Urban Design
<br />and SWA Group — els+swa — have collaborated on award -winning designs for more than
<br />35 years and are poised to bring their robust combination of experience and knowledge to a
<br />Master Plan of Memorial Park's East End and the reimagination of a new Memorial Park
<br />Aquatics Center. The collaborative design work of els+swa has resulted in a combined
<br />investment exceeding $750MM in multiple communities throughout California and beyond.
<br />For this assignment, ELS will serve as the prime consultant and Architect -of -Record for the
<br />aquatic center and SWA will serve as the Landscape Architect -of -Record for the Memorial
<br />Park East End Master Plan.
<br />Through their two firms, Clarence D. Mamuyac, Jr., FAIA, LEED AP BD+C, of ELS and
<br />Stephen Rydzon, ASLA, PLA, of SWA, have enjoyed vibrant professional collaborations
<br />spanning multiple decades, executing parks and recreation master -planning and aquatic
<br />center design services for several municipalities. Together, these have included the cities
<br />of Elk Grove, Oxnard, Redwood City, Mountain View, Millbrae, Santa Clara, and South San
<br />Francisco, and the public -education entities of the Santa Rosa Junior College District, the
<br />San Mateo County Community College District, and the Marin Community College District.
<br />Our two firms are currently in a major collaboration with East Los Angeles College — for
<br />a new home of the Huskies, currently a part of the Netflix docuseries, Last Chance U.
<br />Clarence and Stephen look forward to bringing this experience to the City of Santa Ana.
<br />The els+swa team is uniquely qualified to partner with the City of Santa Ana, Santa Ana
<br />Public Works' Division of Parks and Recreation, and the multiple and diverse stakeholder
<br />groups who enjoy and rely on Memorial Park and Pool as an important social gathering place
<br />of leisure, wellness, sports, and recreation. We are highlighting six key characteristics of our
<br />team:
<br />• Award -Winning Landscape Architecture and Park Master Plans throughout Southern
<br />California: SWA is recognized nationally and internationally for design excellence. The swa
<br />award -winning portfolio includes, in addition to our projects as els+swa such as the recently
<br />opened Elk Grove Commons and Aquatics Center, the following notable Southern California
<br />projects: The Irvine Great Park, the Jeffrey Open Space, the Ontario Great Park, the Ricardo
<br />Lara Linear Park and the Terrmor Rec Center. SWA looks forward to bringing this experience
<br />to the Memorial Park, East End master planning process.
<br />California Community Design Leaders in Aquatics, Wellness and Recreation
<br />Architecture: els has a nationally recognized portfolio of architecture and design, including
<br />LOS ANGELES 1213.348.1155 BERKELEY 1510.549.2929 SACRAMENTO 1916.301.4411
<br />950 S. Grand Avenue, Suite 400 2040 Addison Street 800 Howe Avenue, Suite 330
<br />Los Angeles, CA 90015 Berkeley, CA 94704 Sacramento, CA 95825
<br />200+ awards for design excellence and a place among the prestigious ARCHITECT 50,
<br />a listing of the top 50 architecture firms in the United States for Design, Business and
<br />Sustainability. In addition to work performed as els+swa, ELS has a portfolio including the
<br />AIA award -winning LEED Silver East Oakland Community Recreation and Aquatics Center;
<br />the Morgan Hill Aquatics Center, the first LEED Silver aquatics center in the United States;
<br />and three top -five NCAA centers for competitive swimming, water polo and diving at the
<br />University of Southern California, Stanford University, and UC Berkeley. With this experience
<br />as our guide, we will generate a series of comprehensive aquatic center design ideas that
<br />embrace the aquatics need and explore ways of further enhancing the plan for Memorial
<br />Park.
<br />Proven Community Engagement and Consensus Building Process: els+swa, in concert
<br />with City of Santa Ana leadership, will customize our proven outreach and workshop process
<br />to the needs of this effort. We use a combination of Consensus Building Community
<br />Workshops and Community Based Social Marketing (CBSM) techniques to remove any
<br />barriers to maximum community participation — especially critical during post -pandemic
<br />times and in communities where English and Spanish are spoken. To further strengthen
<br />communication during this process, the els+swa team has a contingent of Spanish-speaking
<br />designers ready to assist with engagement. Our team also brings significant resources in
<br />the form of stakeholder mapping data, media and communications relations, and a familiarity
<br />with Memorial Park and the surrounding neighborhood context. We look forward to tailoring
<br />our proven outreach and consensus building process to fit the exact needs and scope for
<br />Santa Ana.
<br />CEQAINEPA Experience with the City of Santa Ana: The els+swa team will engage with
<br />Rincon Consultants, who bring significant knowledge of Santa Ana through work on -call
<br />services with the City of Santa Ana, specifically Rincon's work with Santa Ana's Community
<br />Development Agency, the Westview Housing Project IS-MND and the Cabrillo Mixed -Use
<br />Town Center. And finally, els+swa has worked closely with Rincon on our South Oxnard
<br />Aquatic Center for both CEQA and NEPA analysis; NEPA is required for application to Build
<br />Back Better Act funding, similar to the requirements that are identified for the Memorial
<br />Park funding via the American Rescue Plan Act (ARPA). We are also collaborating with
<br />Rincon on City of Berkeley assignments under Measure TT, a city-wide bond for parks and
<br />recreation infrastructure improvements, and on a new community aquatics center for the City
<br />of Piedmont. els+swa and Rincon can tap the significant body of knowledge on issues and
<br />jurisdictions impacting Memorial Park and its aquatic center's reimagination, while reading
<br />the "temperature" of immediate neighbors who seek a voice in developing the project's
<br />Master Plan.
<br />els+swa
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