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Exhibit 1
<br />e. Increase outdoor programs and events 5.3 Provide high -quality recreation services
<br />that support health, wellness, and
<br />through customer service, staffing, and
<br />fitness, such as races, walkathons,
<br />facility operations.
<br />walking groups, boot camps, outdoor
<br />a. Develop an outreach mechanism
<br />yoga, and tai chi, and 10,000 step
<br />to solicit and evaluate community
<br />challenges —in addition to sports
<br />suggestions for new programs,
<br />leagues, camps, and classes for all ages.
<br />activities, or offerings.
<br />f. Increase nature interpretation and
<br />b. Evaluate hours of operation for parks,
<br />environmental education programs
<br />community centers, and other facilities.
<br />in parks through initiatives such as
<br />Consider the option to extend hours of
<br />programming at Centennial and
<br />operation to meet community needs.
<br />Thornton Park lakes (e.g., fishing
<br />(GP)
<br />derby, paddleboards), activating a new
<br />nature center, expanding community
<br />c. Increase drop -in programs, short -
<br />gardening (in conjunction with the Zoo's
<br />duration programs with three or
<br />Lil' Farmers Program), and connect park
<br />fewer classes, and flexible program
<br />habitat conservation projects to the
<br />registration options to meet the needs
<br />Zoo's conservation initiatives.
<br />of busy residents.
<br />g. Teach outdoor skills by providing
<br />d. Periodically re-evaluate options for park
<br />nature -based activities in parks, such
<br />and facility rentals to expand options
<br />as tree climbing, orienteering, learn-
<br />for partial, half, and full -day reservations
<br />to -camp programs, and canoe/kayak
<br />to support more family gatherings and
<br />programs in pools and lakes.
<br />group activities and minimize conflicts.
<br />h. Consider whether the City should
<br />e. Encourage all staff who have customer
<br />expand programs beyond recreation
<br />contact (including maintenance,
<br />to include more focused community
<br />administrative, and recreation staff)
<br />services. Provide empowerment and
<br />to participate in customer service and
<br />skill -building classes for youth, teens,
<br />cultural diversity training to strengthen
<br />and young adults, resource connections
<br />staff's ability to deliver a positive,
<br />for seniors and disadvantaged
<br />welcoming experience for all customers.
<br />residents, homeless outreach
<br />and services in parks, shuttles or
<br />transportation to recreation facilities,
<br />parenting, and caretaker programs, etc.
<br />f. Explore options to improve the
<br />efficiency, consistency, and user
<br />experience of the registration and
<br />reservations process.
<br />g. Evaluate program and facility rental
<br />fees to ensure that programming is
<br />sustainable, and fees are equitable
<br />and appropriate. (GP)
<br />h. Enhance recreation program quality
<br />by ensuring that staff receive
<br />program training, certifications,
<br />and professional development
<br />opportunities, as well as direction,
<br />retention support, and mentorship.
<br />i. Re-evaluate contracts for facility
<br />operations to assess revenue -sharing
<br />arrangements, subsidies, maintenance
<br />levels, and support for long-term asset
<br />reinvestment.
<br />5.4 Promote Santa Ana's parks and programs
<br />through media, social media, and
<br />communications.
<br />a. Provide dedicated staff time to
<br />enhance public information, marketing,
<br />and promotions regarding park and
<br />recreation activities, programs, and
<br />services to increase participation and
<br />park and facility use.
<br />b. Regularly update the City's parks and
<br />recreation webpage and social media to
<br />communicate information related to City
<br />parks, recreation events and activities,
<br />programs, policies, and services.
<br />c. Collect contact information for people
<br />who would like to be on mailing lists to
<br />receive updates about programs, events,
<br />and services.
<br />d. Continue to offer communication support
<br />in multiple languages to diverse groups.
<br />In the long term, continue to monitor
<br />needs to provide information, signage,
<br />and materials in different languages.
<br />5.5 Track, monitor, and report participation
<br />data to measure performance.
<br />a. Evaluate recreational programming
<br />through participant service assessment
<br />and online public opinion surveys on a
<br />periodic basis to identify needed and
<br />desired programs. (GP)
<br />b. For major facilities, track recreation
<br />participation, programs offered,
<br />revenues, and expenditures to use
<br />in annual business and operations
<br />planning. For each facility, identify gross
<br />and net per -capita expenditures to
<br />compare operational investment.
<br />c. Request demographic and geographic
<br />data from participants where feasible
<br />to track which segments of the City's
<br />population are being served.
<br />SANTA ANA PARKS MASTER PLAN CHAPTER 6: SYSTEMWIDE RECOMMENDATIONS
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