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c. All digital billboards shall be equipped with immediate shut off functionality to allow the <br />sign to be disabled in the event of a malfunction. <br />d. Company shall not allow any digital billboard operated and maintained by the Company to <br />remain in a condition of disrepair. Company will use commercially reasonable efforts to <br />repair or replace the damaged billboard within three (3) business days, but in no event, more <br />than fifteen (15) days. A billboard shall be deemed to be in a condition of disrepair if it is in <br />need of replacement of defective or missing parts, has a broken or damaged sign face, or is <br />in need of repainting or cleaning. <br />e. Company shall submit a Lighting Monitoring Report to the Public Works Agency upon <br />installation, and at three-year intervals thereafter to confirm conformance with the lighting <br />requirements, herein. <br />£ Complaints about lighting will be investigated by the City, and if determined necessary by <br />the Executive Director of the Planning and Building Agency, the Company shall provide an <br />updated Lighting Monitoring Report within 72 hours of the notice from the City. The City <br />shall reserve the right to conduct digital billboard lighting measurements. If the measured <br />luminance and/or illuminance exceed the data presented in the Company's Lighting <br />Monitoring Report, the findings of the City report shall prevail. All costs related to lighting <br />measurements and/or adjustments or repairs shall be borne by the Company. <br />Table 1 — Digital Billboard Sites Considered for Development <br />Number of <br />Number of <br />Average <br />Occupancy <br />Location <br />Description <br />Faces (1) <br />Spots (2) <br />Rate (3) <br />(a) <br />1 <br />Santa Ana Water Tower <br />Special <br />g <br />$14,941.03 <br />75% <br />design <br />2 <br />Well 38 (Santa Ana Zoo) <br />1 <br />8 <br />$5,355.77 <br />80% <br />3 <br />SW of McFadden at SR- <br />2 <br />8 <br />$4,995.79 <br />80% <br />55 <br />4 <br />Well 28 (Santiago <br />2 <br />8 <br />$4,635.22 <br />80% <br />Archery) <br />5 <br />W/O Alton at SR-55 <br />2 <br />8 <br />$4,995.79 <br />80% <br />Notes: <br />1) The number of sides of the billboard / banner that will display advertising <br />2) The number of advertisements that will be sold and will run in a 4-week period <br />3) The average selling price of one advertising spot that will run over a 4-week period <br />Page 20 of 31 <br />