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<br />807 Sprucelake Drive, Harbor City, CA 90710 <br />Tel: 323-776-9423 <br />swilliams@ice-america.com <br />Ice-America.com <br /> <br />21 <br />Event Production, Marketing, and Enhancements <br /> <br />In addition to the holiday ice rink production, Ice-America proposes a comprehensive <br />event production package including the selected items outlined in Part Two of this <br />proposal. The vision and creative outline are illustrated in the attached Santa Ana <br />Treatment Deck 2.0 MOOD BOOK. <br /> <br />Ice-America’s project manager will coordinate the creative work, installation, and <br />operations management for all subcontractors. Each department will have a professional <br />manager assigned by Ice-America, including Marketing & Promotions, Food & <br />Beverage, Decorations, Performances and Appearances, Holiday Market, and Activities. <br />Rates for all subcontracted work are cost-plus at 20%. <br /> <br />Marketing & Promotions <br />Our team will contract and oversee the event marketing plan and implemenation from a <br />qualified provider. The included option is based on the proposal and budget from <br />Rocket Launch Marketing & Public Relations, an agency with a strong background in <br />events and with extensive experience in the City of Santa Ana. <br /> <br />Food & Beverage <br />Food trucks and vendor carts will be featured options for the enjoyment of event <br />attendees. Bookings will focus on fun themed foods that enhance the experience, <br />including hot dog, pretzel, churro, and ice cream carts, pizza trucks, taco trucks, and <br />more. Beverages will feature hot chocolate and juices. <br /> <br />One local vendor or non-profit group may be selected to operate regularly in a tent or <br />temporary building, featuring hot chocolate, cookies, and other holiday treats. <br /> <br />Space will be designated for food and drink enjoyment with tables, chairs and some <br />shade areas. Cleaning will be regular and provide a safe environment. <br /> <br />Decorations <br />The event decorations can include comprehensive holiday lighting as well as a large <br />decorated Christmas tree in a central location. Also included in our options is a winter <br />village with highly decorated facades that can be sponsored by local businesses and <br />professionals. Qualified vendors will be selected and managed for all required insurance <br />and licenses. <br /> <br />Performances & Appearances <br />The ice rink and adjacent stage form the backdrop for both on and off-ice performances. <br />Featured acts can include Santa skating times, ice skating performances, musical