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i' <br />RAMIREL <br />Ramirez <br />& Co. Investor <br />Model <br />- California <br />City O: Transactions <br />2017 <br />to Present <br />? i <br />f0 <br />N C <br />L <br />C <br />f6 O <br />a1U N <br />C C "a <br />. O N <br />y <br />d <br />= <br />d i <br />10 i= m d <br />d O O C O <br />lag L � 3 <br />> <br />tO <br />i N <br />Rank Investor <br />o w <br />v t7 <br />a a <br />u w z c <br />2 O <br />a = m <br />2 c m` <br />1 Wells Cap Mgmt <br />- - <br />-lm <br />- <br />- <br />- - <br />-JIM - 12 <br />2 Delphi Cap Mgmt <br />- - - <br />- <br />- <br />- <br />- <br />- - 9 <br />3 Earnest Partners <br />- - - <br />- <br />- <br />- <br />- - <br />- - 9 <br />4 Invesco <br />- <br />- - <br />- <br />- - - - - <br />- - - 9 <br />5 JP Morgan <br />- _ - <br />_ - <br />_ - <br />- <br />- - - - - <br />- - 9 <br />6 New Eng Asset Mgmt <br />- - - <br />- <br />- <br />- <br />- <br />- - 9 <br />7 Wellington Mgmt <br />- <br />- <br />- <br />- 9 <br />8 40/86 Advisors <br />8 <br />9 ACORE Capital <br />- - - <br />- <br />8 <br />10 Acres Capital <br />- - - <br />- <br />- <br />- <br />- <br />- - 8 <br />11 Bain Capital <br />- <br />- <br />- <br />- - 8 <br />12 Berkshire Hathaway <br />- <br />- <br />- - 8 <br />13 BlackRock <br />8 <br />14 Flaherty & Crumrine <br />8 <br />15 GSAM <br />- <br />- <br />- - <br />- - <br />- 8 <br />Expand Investor Demand: Our proprietary database has identified 186 investors that have only purchased <br />one or two POB transaction in the primary or secondary market. We will conduct an aggressive marketing <br />campaign to generate demand from this investor base. Key investors include: AIG, Allianz, Northern Trust, <br />Nuveen, PineBridge, Whitehaven, Eaton Vance, Federated, among others. <br />New Cross -Over and Non -Traditional Buyers: The resurgence of California POBs started with our 2017 <br />Brawley POB, primarily sold to hedge funds and cross -over investors, such as Hopwood Lane, Multi -Bank, <br />Spring Lake Asset Management and Wall Street Access. The POB market has evolved and today, the largest <br />buyers are large bond funds and insurance companies such as Wells Capital and Allstate. As the market <br />has matured, Hedge Funds, SMAs, professional retail investors, pension funds and local governments have <br />become the non-traditional buyers that could expand demand for the City's transaction. Below we list <br />key cross -over buyers within these sectors. The list is not exhaustive and represents only specific cross- <br />over buyers identified in our proprietary POB investor model. <br />■ Hedge Funds and Proprietary Trading Desks: Manteio Capital LLC, Maritime Capital, Merrill Lynch <br />Prop Trading Desk, Bluefin Trading, Centiva Capital, Morgan Stanley Arb, among others. <br />■ SMAs and Professional Retail: Santa Barbara Asset Management <br />■ Pension Funds and Local Gov: Ventura County and Los Angeles DWP (purchased Pomona POBs) <br />Aggressive Scale and Willingness to Underwrite Unsold Bonds: It is critical to enter the market with an <br />aggressive scale after a thoughtful and comprehensive premarketing effort. This approach has produced <br />better than expected results in every POB transaction our team has lead. Additionally, we took this <br />approach on the City's last two transactions to deliver superior results. Our willingness to underwrite was <br />also evident in the City's Gas Tax Refunding Bonds, Series 2019 where our team underwrote unsold bonds <br />without any changes to the scale. We consistently put capital at risk to support the most aggressive pricing <br />and this approach delivers exceptional results for our issuer clients. <br />Complete Transparency to the City and UFI: We commit to provide full disclosure and a transparent <br />process. We will provide (i) access to Ipreo Gameday on the pricing day to ensure access to real time <br />investor order information, and (ii) ongoing market feedback through the structuring process and pricing. <br />POB Marketing Challenges. The most important marketing challenges for POBs in the current market are <br />1) identifying active POB buyers and 2) articulating the credit strengths of the specific issuer to <br />investors. Leveraging our leadership in the POB space, we have identified the top POB investors above <br />and based on our history with the City, we can articulate the Santa Ana story better than any <br />competitor. Our team is uniquely qualified to address the most critical challenges and lead the City's <br />upcoming POBs. <br />14 <br />