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Item 27 - Appeal Application Nos. 2020-03 and 2020-04 - Central Pointe Mixed-Use Development
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Item 27 - Appeal Application Nos. 2020-03 and 2020-04 - Central Pointe Mixed-Use Development
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City Clerk
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Agenda Packet
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Clerk of the Council
Item #
27
Date
1/19/2021
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THEE CONCORD GROUP <br />To: Arnel Development Co. <br />From: The Concord Group <br />Date: August 2020 <br />Re: Market & Fiscal Impact Analyses for a Mixed -Use Development in Santa Ana, CA (0 & Cabrillo Park Dr) <br />Arnel Development Co. ("Arnel") is evaluating the development potential of a mixed -use project in the central Orange County <br />community of Santa Ana. The project site is located at the eastern edge of the city, immediately opposite Interstate 5. The <br />project is planned for 644 upscale apartment units and 15,200 square feet of commercial space, in a five -story building. In <br />support of strategic planning and underwriting due diligence, Arnel required market and fiscal impact input to identify the <br />highest and best use of the project under the current MEMU zoning and demonstrate the financial viability of the development. <br />To this end, The Concord Group ("TCG") and RSG were engaged to conduct market and fiscal feasibility analyses for the <br />project. The following text highlights the key findings and conclusions generated by the analysis, supported by an exhibit <br />package of tables, maps and graphs. <br />Project Overview <br />• The project is well located near Interstate 5, Southern California's primary north / south connector, and is just over a <br />mile from the city's Downtown and associated food, dining, service and employment amenities (Exhibit 4). <br />• A total of 644 apartments are planned in a five -story building with 15,200 square feet of ground floor retail, located <br />at the northwest corner of 4" Street and Cabrillo Park Drive (Exhibits 7 and ,�. <br />• The prolect's elevated regional accessibility, close proximity to Downtown's cultural amenities and major County job <br />nodes, combined with a top -of -market community amenity and interior unit specification package, merits a near top - <br />of -market multi -family rent positioning strategy (Exhibit .2). <br />• The scale of the commercial retail planned within the project's mixed -use context is in alignment with other multi -family <br />focused mixed -use projects in Orange County, who's commercial retail footprints range from 8,500 to 14,000 SF <br />( Exhibit 7 7) . <br />Arnel Development Co. August 2020 <br />Santa Ana — 4'" & Cabrillo Park Dr 20233.00 <br />
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