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Objective: Reach out to identified local schools to educate students on the importance <br />of capturing and reporting suspicious behavior exhibited online, especially on social <br />media platforms (SnapChat, Instagram, TikTok, YouTube, Twitter etc.) <br />Task Description: Research, identify and contact local schools as part of the outreach <br />strategy to encourage reporting amongst GenZ demographics. This task includes: <br />a. Identifying local schools to contact. <br />b. Create outreach messaging for schools to utilize. <br />c. Distribute any digital versions of collateral materials. <br />Responsibilities: <br />Comm LAB shall: <br />a. Create school outreach strategy to promote micro -campaign. <br />b. Present strategy to and seek approval of Santa Ana Project Manager. <br />c. Begin to execute strategy in accordance with the approved plan. <br />d. Provide messaging options and taglines for marketing/advertising. <br />Santa Ana shall: <br />a. Approve messaging and outreach strategy for execution. <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the <br />task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of August 2023. <br />TASK 6-13: MICRO CAMPAIGN: GENZ REPORTING: VIDEO DEVELOPMENT <br />Objective: Develop videos to deliver key messages to Orange County's general <br />population conducive to SafeOC's objectives to encourage Gen Z demographics to <br />report suspicious activity. <br />Task Description: Research and create videos to raise awareness of reporting <br />initiatives. This task includes: <br />a. Identify partnerships. <br />b. Conceptualize messages and scripts. <br />c. Collect necessary collateral and produce film. <br />Responsibilities: <br />Comm LAB shall: <br />