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TASK 7-B: IDENTIFY EARNED MEDA OPPORTUNITIES (BROADCAST) <br />(SUMMER/FALL 2023) <br />Objective: Develop and implement media promotions and concentrated publicity <br />outreach to local and national broadcast publications to promote SafeOC's objectives <br />and initiatives. <br />Task Description: <br />Develop and implement media promotions, video PSAs, and media outreach to local <br />and national broadcast publications to direct OC residents to report suspicious activity. <br />Activities will include: <br />a. Conduct media outreach to targeted local and national broadcast outlets to <br />achieve a minimum of one earned or sponsored placements during the task <br />period. <br />b. Working with publications and our partners to provide necessary information, <br />resources, and SafeOC spokespeople for any related media stories. <br />Responsibilities: <br />Comm LAB shall: <br />a. Plan and execute earned media outreach strategy. <br />b. Execute distribution in accordance with approved plans. <br />c. Seek approval of Santa Ana Project Manager on earned media stories. <br />Santa Ana shall: <br />a. Approve initiative concepts, production, and distribution plan. <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the <br />task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of February <br />2024. <br />Objective: Develop and implement media promotions and concentrated publicity <br />outreach to local print, online, broadcast and/or theater/cinema outlets to promote <br />programming elements, initiatives, and the calendar of activities. <br />