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Task Description: <br />Develop and implement media promotions including, but not limited to, management <br />and enhancement of the ReadyOC's messaging, values and/or micro campaigns. Task <br />includes ongoing measurement and tracking of promotional elements. <br />Responsibilities: <br />Comm LAB shall: <br />a. Execute media pitches and outreach to local print/online outlets to promote <br />ReadyOC. <br />b. Plan, develop and produce necessary video assets with approval from the Santa <br />Ana Project Manager. <br />c. Execute distribution in accordance with approved plans. <br />Santa Ana shall: <br />a. Approve initiative concepts, production, and distribution plan. <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the <br />task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of November <br />2023. <br />Objective: Develop and implement media promotions and concentrated publicity <br />outreach to broadcast outlets to promote ReadyOC programming elements, initiatives, <br />and the calendar of activities. <br />Task Description: <br />Develop and implement media promotions including, but not limited to, management <br />and enhancement of the ReadyOC messaging, objectives and/or micro campaigns. <br />Task includes ongoing measurement and tracking of promotional elements. <br />Responsibilities: <br />Comm LAB shall: <br />a. Execute media pitches and outreach to local and/or national broadcast outlets to <br />promote ReadyOC. <br />b. Plan, develop and produce the video with approval from the Santa Ana Project <br />Manager in alignment. <br />c. Execute distribution in accordance with approved plans. <br />Santa Ana shall: <br />a. Approve initiative concepts, production and distribution plan. <br />