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Straightline Communications ¢ `' <br /> 14930 Greenleaf Street t t � <br /> Sherman Oaks,CA 91403 t vfl <br /> 618.366.1916 +` J i e nt <br /> www.straightlinecomm.com _ 1 C ,,11 <br /> nsl <br /> n at in n ICAO tl nk;l <br /> Estimate <br /> ADDRESS ESTIMATE 1007 <br /> Brian Sternberg DATE 03/29/2024 <br /> City of Santa Ana, Library Services <br /> 6 Civic Center Plaza <br /> SantaAna, CA 92701 <br /> PROJECT <br /> Jerome Outdoor Library Signage <br /> DATE ITEM TYPE DESCRIPTION HOURS RATE AMOUNT <br /> SLC Principal- Project Management:client meetings; 1 1,000.00 1,000.00 <br /> SAWR creative direction;coordination of reviews <br /> and approvals;and proofing final camera- <br /> ready art. <br /> SLC Principal- Copy Writing/Content Development for Kiosk 1 1,400.00 1,400.00 <br /> SAWR Wrap and five(5)Interpretive Signs. <br /> Graphic Design-SA Kiosk Wrap 1 1,450.00 1,450.00 <br /> Water Potential Sign Content:Introduce a"smart" <br /> butterfly or hummingbird inviting people to <br /> read the stories throughout the outdoor <br /> library.Wrap will include colorful <br /> illustrations,a QR code with a link to the <br /> Santa Ana Library,and a special thanks to <br /> the Santa Ana Water Resources Division <br /> and Santa Ana Parks&Recreation. <br /> Illustrations will use the color palette <br /> established for the windows of the shade <br /> enclosure. <br /> Graphic Design-SA Illustration of a"Smart"Butterfly or 1 550.00 550.00 <br /> Water Hummingbird.People will follow this <br /> character from one'story'to the next.After <br /> establishing the character,different poses <br /> will be created. <br /> Graphic Design-SA The Story of Water-Wise Planting 1 1,350.00 1,350.00 <br /> Water Potential Sign Content Benefits of <br /> converting lawns to water-wise landscapes <br /> in saving water(needing minimal irrigation), <br /> lower maintenance,less pesticides,and <br /> supporting local ecology.We'll use pictures <br /> and comparison of water use for different <br /> types of landscape. <br /> Graphic Design-SA The Story of Native Plants 1 1,200.00 1,200.00 <br /> Water Potential Sign Content:The importance of <br /> native plants in preserving the natural flora <br /> Page 1 of 2 <br />