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TASK 13-A: BACK -TO -SCHOOL CAMPAIGN: OUTREACH & COORDINATION (Q3 241 <br />Objective: Increase regional awareness of S4 program objectives and available <br />resources among school -age children through partnerships with Community Based <br />Organizations. <br />Task Description: Research and create partnerships with Community Based <br />Organizations that conduct backpack giveaways at the start of the traditional school <br />year. Coordinate with these partners to provide S4 program materials and collateral for <br />inclusion in back -to -school backpack giveaway programs. <br />Activities will include: <br />a. Comprehensive list of potential partners and organizations. <br />b. Conduct outreach and secure partnership commitments. <br />c. Coordinate with partners to provide or develop messaging for student <br />audiences. <br />Responsibilities: <br />Comm LAB shall: <br />a. Comprehensive list of potential partners and appropriate contacts. <br />b. Conduct outreach and secure partnership commitments. <br />c. Coordinate with partners to provide or develop appropriate messaging and/or <br />collateral for young student audiences and parents. <br />Santa Ana shall: <br />a. Approve partnerships and any partner -specific materials or distribution plans. <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in <br />the task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of Sept. 2024. <br />TASK 13-B: BACK -TO -SCHOOL CAMPAIGN: PRODUCTION & DISTRIBUTION (Q3 241 <br />Objective: Increase regional awareness of S4 program objectives and available <br />resources among school -age children through partnerships with Community Based <br />Organizations. <br />Task Description: Produce and distribute S4 messaging and materials for inclusion in <br />back -to -school backpack giveaway programs. <br />Activities will include: <br />a. Develop and/or distribute scripts and collateral materials to partner campuses. <br />b. Attend on -campus events as needed. <br />c. Monitor and report on initiative efficacy. <br />Responsibilities: <br />Comm LAB shall: <br />Safe OC Statement of Work j �� 34 <br />FY 24-25 CommunicationsrAB <br />