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EXHIBIT 1 <br />low STRRTEGIES 0. <br />. Increase audience exposure to the brand across all touchpoints of the travel planning journey. <br />• Cultivate third -party meeting planner relationships that amplify and magnify the city's sales impact in <br />the marketplace, including attending sales missions and tradeshows. <br />• Develop creative marketing campaigns that drive awareness and bookings. <br />• Implement a strategic marketing mix that drives conversions from target demographics. <br />• Test and track each marketing initiative to optimize performance. <br />• Adjust campaigns on an ongoing basis to reach key performance metrics for the highest ROI. <br />8/6/2024 <br />