NORTHGATE GONZALEZ MARKETS, INC. (2)

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INSURANCE NOT REQUIRED N-2024-263 WORK MAY PROCEED CITY CLERK DATE. AUG 0 9 20Z4 0'. PRcSPt�� LTrno4tiy Pay^-) CITY OF SANTA ANA LICENSE AND PARTNERSHIP AGREEMENT WITH NORTHGATE GONZALEZ MARKETS, INC., FOR FIESTAS PATRIAS 2024 THIS AGREEMENT ("Agreement") is made and entered into this 30th day of July 2024 by and between Northgate Gonzalez Markets, Inc., a California corporation ("Partner"), and the City of Santa Ana, a charter city and municipal corporation organized and existing under the Constitution and laws of the State of California ("City"). RECITALS A. The City is producing its Fiestas Patrias event ("Event") on Saturday, September 14, 2024, and Sunday, September 15, 2024, and desires to retain partners for such City Event. B. Partner represents that it is able and willing to enter into a partnership for City Event. C. Partner is the owner of that certain real property located in the City of Santa Ana, County of Orange, California, more specifically identified as 409 East 4th Street, Santa Ana, CA 92701 (APN 398-325-01), as depicted in Exhibit A ("License Area") D. City desires to use the License Area for the purpose of erecting a main stage area for the Event ("Permitted Uses"). E. Partner has agreed to grant City an exclusive license to use the License Area, under the terms and conditions set forth in this Agreement. F. In undertaking the performance of this Agreement, Partner represents that it is knowledgeable in its field and that any activities conducted by Partner under this Agreement will be performed in compliance with such standards as may reasonably be expected from a professional firm in such field. NOW THEREFORE, in consideration of the mutual and respective promises, and subject to the terms and conditions hereinafter set forth, the parties agree as follows: 1. PARTNER BENEFITS In exchange for the consideration specified in Section 3 below, Partner shall be entitled to the benefits at the City event(s) as described in Exhibit B, attached hereto and incorporated by reference. Partner grants to City the right to use Partner's trademark(s), trade name(s), logo designs and company descriptions ("Marks") as prepared and delivered to City by Partner in any medium of advertising, marketing materials, and/or promotional goods distributed in conjunction with the Event and in accordance with Partner's usage guidelines. The manner and display of Partner's Marks must be specifically approved in writing and in advance by an authorized representative of Partner. Page 1 of 8