NORTHGATE GONZALEZ MARKETS, INC. (2)

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CITY OF SANTA ANA Parks, Recreation, & Community Services Agency 2024 Fiestas Patrias Title Level P Santa Ana artnership: Northgate Gonzalez Pat& "d Xeaca� Reality Proaram overview: Northgate Gonzalez Markets, Inc. ("Partner") will be providing $15,000 value of in -kind contributions to the City of Santa's Parks, Recreation, and Community Services Agency ("City") to support the 2024 Fiestas Patrias premium event as a Title Level Partner. In exchange, the City will provide marketing recognition and designated exhibitor space. The allowable activations will provide opportunities for city-wide community engagement, distribution of information, interactive activities, and giveaways for participants. Partner responsibilities: • The per event Title Level Partner threshold of $15,000 in in -kind contributions needed for premium event will be met by granting the City an exclusive license to Partner's property located at 409 East 41 Street, Santa Ana, CA ("Property") for the Term of the Agreement to construct the main stage for the Event, as well as providing the following: o Partner's booth footprint (10'x10') and booth supplies as needed for participant activity and giveaways o Partner grants City the right to use Partner's trademark(s), trade name(s), logo designs and company descriptions as prepared and delivered to City by Partner in any medium of advertising, marketing materials, and/ or promotional goods distributed in conjunction with the Event and in accordance with the Partner's usage guidelines. City responsibilities: • Title Partner Level inclusions for Fiestas Patrias 2024 o Designated exhibitor space (I Vx20') during the Event o Stage mention(s) at Event o Day -of Event social media acknowledgment in form of a story on @santanaparks o Social media acknowledgment in caption of recap Event post on @santaanaparks o Designated advertising printed signage provided by PRCSA with Partner advertisement, marks, and/ or reference, as supplied by Partner, on signage as appropriate for the individual event that may include, but is not limited to stage banner(s), 24"x36" A-frame(s), photography backdrop, etc. o Inclusion of Partner advertisement, marks, and/ or reference, as supplied by Partner, on signage as appropriate for the individual event that may include, but is not limited to main event marketing materials with logo placements, such as fliers, posters, day -of signage, and event website subpage. o Partnership recognition in Event press release THE CITY OF SANTA ANA 20 Civic Center Plaza - 2nd Floor • Santa Ana, CA 92701 (714) 571-4200 • Web Site: www.santa-ana.org/departments/parks-recreation