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01/09/2001 10:19 31040615--1 :HUMANE AMERICA PAGE 12 <br />Decrease " duction s us" through a top-notch public outreach campaign bringing <br />customers (pet owners) to a user-friendly delivery system of spa neuter- This system, <br />includes easy access to spay/neuter services through vur toll -free nwnberr staffed by <br />operators fluent in English and Spanish, stationary and mobile high -volume clinics in <br />convenient locations, and free spay/neuter services supplemented by cash axed product <br />incentives. These services will be targeted specifically at those people our research bas <br />shown to have animals most likely to reproduce. <br />#Increase "storage space" by maximizing humane animal holding capability with a major <br />emphasis on increasing the supply of foster homes- TVs gives a larger number and variety <br />of animals more time to be socialized and adopted. <br />• Increase "sales" by a state of the art advertising campaign and by making anmats easily <br />available t4 the public in the places where prospective adopters frequent -- without <br />compromisiag on adoption. standards. This includes on -site adoptions placing animals in all <br />participating PETCO and PETsSMART stores from store opening until closing, high profile <br />publicity events involving celebrity spokespeople, a web site database with immediate <br />contact information fax all animals in the city awaiting adoption, and our toll -free number <br />staffed by "Matchmakers" who will assist callers in finding the specific type of animal they <br />desire. <br />• Appl an attitude of customer service and follow -pp sup ort through user-friendly resources <br />to help insure adoptions remain permanent. This includes free behavioral training classes, <br />pre-recoMed behavioral axld health, infermatioft; tcferrals to local veterinariam, coupons for free products <br />and supplies, and pro -active Outreach to improve owner retentiod of cotnparll ran 2!n,imals. <br />3_ ,Implementing the ,A,atipa Elan <br />Once the action plan has been developed, Humane America can work with the community <br />towards it implementation. <br />Humane America's continued involvemcznt will vary between communities but will likely <br />involve ooaducting community -wide publicity events, and conducting adoption referrals <br />through the, 1-800-Save-a-Pet.corn telephone number and website. Humane America can also <br />be involved in any aspect of the delivery of spay/neuter services including the actual <br />administration of stationary and mobile spay/neuter clinics - <br />The key goals of the 1-800-Save-a-Pet.com program are to enhance the efforts of the existing <br />animal welfare organizations to achieve a) a decrease in euthanasias through increases in <br />sterilizatiorts, adoptions and pet reterlti0n, and b) a strengthening of the paxtici,pating animal <br />welfare organizations through increased exposure to the public and funding sources. <br />10 <br />