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01/09/2001 10:19 9104061F;r9 :HUMANE AMERICA PAGE 10 IEXH[BIT A L INTRODUCTION Humane America is pleased to submit this proposal to bring the l-800-Save-a-POxom program to the city of Santa Ana. The leadership and interest exhibited by the city govennlment bode well for the future of companion armorials is Santa Ana. The 1-800-Save-a-Pet program involves: • Analyzing the specific nature of the pet overpopulation problem in a community including specific research as to where the animals being euthanized are coming from and why. • Identifying existing resources in a community for delivering spay/neuter apd adoption services. • Using our mathematical population model to identify specific target goals of shays, neuws and adoptions targeted at specific populations to get the most "'bang for the buck," • Creating and implementing a community -wide action plan involving a major publicity campaign and our toll -free telephone number to provide easy access to spay/neuter and adoption services if appropriate. This is how any business would proceed in reaching a goal, and we believe this type of research and strategy is necessary to solving the pet overpopulation problem in any community. Separate from conducting research and preparing the overall action plats to end the problem entirely, Humane A mearic-a can immediately bring to Santa Ana our 800 number, professionally run publicity carnpa.igta and celebrity support to streamline access to adoption services and facilitate many more adoptions. Humane Amexiea is prepared to begin work in Santa Ana immediately to create a coordinated approach to permanently end the pet overpopulation problem in your cowitunity. 11. 1-800-SAVE-A-PET-COM PROGRAM OVERVIEW The 1-800-8ave-a-Pet.com program is doVed to assist communities across the country in reducing their overpopulation of healthy companion animals to the point that eudmization is no longer necessary as a means of population control. The program utilizes the skill and services of a coalition of the community's existing animal welfaxe organizations as well as local animal control agencies_ Humane America acts as a partner, providing our skills to strengthen and enhance the efforts of these existing organizations in the community. We also serve as an umbrella service, bringing advertising and media attention to the entire area, to benefit all the local orgauiMions by driving up the number of adoptionas and spay/neuter surgeries, and raising the visibility of the coalition organizations in the public eye. The 1.800TSave-a-Pet.com program is a template that can be modified and copied in, different communities with a minimum of effort. The overall program involves three steps, 1) Quantifying the problem in the target community. 2) Creating a detailed action plant to best solve the problem.