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2.0 GRIP SERVICE <br />2.1 TERMINOLOGY <br />GRIP is a leading edge analytical and management tool. Accordingly, MRC <br />defines and uses concepts and terminology that may be unfamiliar or used <br />somewhat unconventionally. A partial glossary is provided below. <br />■ CORE REVENUE GENERATORS <br />City's most significant entities in terms of actual or potential revenue <br />generation <br />■ DISCRETIONARY TAX REVENUE SOURCES <br />Revenue sources which the City has the discretionary authority to <br />directly control (such as business license tax, transient occupancy tax <br />and utility users tax) <br />■ ECONOMIC BASE <br />Land, buildings and users thereof located in the City <br />■ FISCALLY SELF-RELIANT CITY <br />City which relies on the revenue generated from its own economic <br />base to fund the municipal services it provides <br />■ GRIP <br />Acronym for MRC's Geobased Revenue Information Program <br />■ NON-RESIDENTIAL REVENUE GENERATOR <br />Revenue Generators other than single family residential (such as <br />condominiums and homes); includes all commercial, industrial, <br />institutional, and governmental entities <br />■ REVENUE GENERATOR <br />Any entity that has a physical presence within the City; a single <br />Revenue Generator may do business under several different legal <br />names and/or addresses <br />■ SWOTs <br />Acronym for Strengths, Weaknesses, Opportunities and Threats, in <br />terms of revenue generation <br />o TAX STRUCTURE <br />City's discretionary and non -discretionary tax revenue sources <br />7 <br />