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1. Introduction <br />This report evaluates the direct fiscal impacts and the broader economic benefits that would result from <br />development and operation of the Project Bristol mixed use project in the City of Santa Ana. The <br />proposed project will involve demolition of the existing (partially vacant) retail shopping center on the <br />site and construction of a vertical mixed -use development. A detailed project description is provided <br />below. <br />Organization of the Report <br />This introduction summarizes the project description and describes the scope of the study. Chapter 2 <br />provides a brief summary of the fiscal and economic benefits that the proposed project would generate. <br />Chapter 3 evaluates the project's recurring fiscal impacts on the entities that would be most directly <br />affected. Chapter 4 examines the regional economic benefits that would result from the project's <br />construction phase. Appendix A fully documents the technical details of the fiscal analysis. Appendix B <br />provides further technical documentation of the regional economic benefits analysis. <br />Scope of the study <br />The City of Santa Ana is the primary jurisdiction that would experience significant fiscal impacts as a <br />result of the project. This report quantifies direct revenue and cost impacts to the City of Santa Ana <br />based on standard fiscal impact analysis methodologies. <br />The regional economic benefits analysis considers the temporary impacts associated with project <br />construction. For the construction -phase impacts, the analysis considers direct (i.e., on -site) impacts as <br />well as indirect or "multiplier" benefits in the larger regional (Orange County) economy. <br />Project Description <br />Table 1-1, on the following page, summarizes the specific land uses assumed for development on the <br />project site. As shown in the table, the project would include 3,750 multi -family apartment units; <br />350,000 square feet of retail commercial space; a 250-room hotel; and a 200-unit senior living <br />community. As also shown on Table 1-1, existing development on the site totals approximately 465,000 <br />square feet of retail and commercial services space. <br />THE NATELSON DALE GROUP, INC. <br />Economic and Fiscal Impact Analysis <br />Project Bristol Project (Santa Ana, CA) <br />Page i <br />Exhibit 10 <br />