Item 26 - Public Hearing Regarding Bristol Project

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Categories of Regional Economic Benefits Considered in the Study During the construction period, the proposed project would generate the following types of economic benefits in the regional economy: Direct Benefits. Direct benefits relate to the short-term business activity of general contractors involved in the project construction. Indirect Benefits. Indirect benefits would result when local firms directly impacted by the project in turn purchase materials, supplies or services from other firms. An example would include increased sales of building materials as a result of construction activity. Induced Benefits. Induced benefits relate to the consumption spending of employees of firms that are directly or indirectly affected by the project. These would include all of the goods and services normally associated with household consumption (e.g., retail purchases, local services, etc.)'. The analysis quantifies the above benefits in terms of the following measures: Total industry output — the increase in gross industry receipts, representing the total economic activity generated by the project; Value added — the portion of total output that most accurately reflects local economic activity (i.e., local payrolls and profits, as distinct from gross output which may include the value of raw materials purchased outside the region); Jobs — expressed in this analysis in terms of both full-time and part-time jobs; and Payroll and benefits — the total labor income (employee compensation and proprietor income) associated with the created jobs. ' To be conservative, this analysis assumes that most construction employees will "in -commute" to the project site (i.e., live outside of the City). This ensures that the analysis does not overstate induced economic impacts. See Section 4, page 7, for further detail. THE NATELSON DALE GROUP, INC. Economic and Fiscal Impact Analysis Project Bristol Project (Santa Ana, CA) Page 3 Exhibit 10