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Figure 3: Multiplier Effect of Project Expenditures <br />Outside <br />Purchases Outside <br />Labor Outside <br />FAA <br />Source: Northern Economics, Inc. 2011. <br />C Economic Impact Definition <br />"Employment" follows the same definition as the U.S. Bureau of Economic Analysis' regional <br />economic accounts and U.S. Bureau of Labor Statistics' Census of Employment and Wages <br />data, which is the full-time/part-time annual average. Thus, one (1) job lasting 12 months <br />is equivalent to two (2) jobs lasting 6 months each or four (4) jobs lasting 3 months each. <br />In terms of a typical IMPLAN analysis, a job that lasts 6 months would be considered 1/2 (0.50) <br />of a job, while one that lasts 3 months would be considered 1/4 (0.25) of a job. Notably, <br />IMPLAN's analysis normally includes both full-time equivalent ("FTE") jobs and part-time <br />jobs, which can overstate the number of FTE jobs generated by a development project. In <br />order to compensate for that factor, DTA applies a discounting factor provided by IMPLAN <br />that varies by industry and can be used to reduce the number of direct jobs generated by <br />IMPLAN in our Study so that it represents the equivalent of the number of FTE direct jobs. <br />The indirect and induced full-time/part-time job estimates for the Project were derived by <br />DTA utilizing the IMPLAN Study Model. While the specific location of the additional indirect <br />jobs created within the County and City cannot be definitively determined, experience and <br />modeling indicate that a large percentage of these jobs will be support service jobs. These <br />jobs are also likely to be located close to the Project and, therefore, within the County itself, <br />with an estimated 50% of those jobs to be located within the City. Similarly, the Project's <br />jobs will lead to more consumer spending by employees patronizing existing retail <br />establishments within the County and City, as well as new retail development that will be <br />attracted to the County and City as a result of this spending. Job creation also results in <br />increased tax revenues to the County and City through increased property taxes and sales <br />taxes related to this new development. <br />City of Santa Ana September 27, 2023 <br />Economic Impacts Resulting from the Proposed Related Bristol Specific Plan <br />Exhibit 10 4 <br />