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Correspondence - PH #35
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Correspondence - PH #35
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35
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11/19/2024
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2. Travel Displacement and Need to Seek Affordable Lodging Elsewhere: Rising <br />hotel rates and limited availability could push some visitors to look for more <br />affordable accommodations in nearby cities. <br />With the increased demand and rising prices in Santa Ana's hotel sector, neighboring areas <br />like Anaheim or Irvine may absorb some of the overflow but would also likely experience <br />upward rate pressure, creating a ripple effect across Orange County. <br />Given that Orange County's occupancy was 72% on a year-to-date basis and RevPAR was <br />$151 and shows high occupancy figures in all months - with only January falling below <br />70%, hotels in adjacent areas to Santa Ana are likely to be at full capacity during peak <br />seasons, especially July10, or major events. As a result, tourists may find themselves <br />traveling farther for budget -friendly lodging, potentially discouraging some visitors from <br />choosing Santa Ana altogether. <br />In addition, group room demand in California was up a robust 7% relative to September <br />2023. Orange County saw this increase by 35% year on year for the month of September <br />202411. This strong local growth in demand is reflected by the fact that approximately 650 of <br />the AirBNB listing in Santa Ana are for 2+bedrooms, so suitable for grouPS12. The loss of this <br />accommodation type may not be easily substituted within the existing local supply, which <br />could, as a result, spurn additional local development. <br />The available evidence and analysis allows a reasonable conclusion to be drawn that in the <br />short term visitors will be pushed away from Santa Ana due to occupancy restrictions and <br />increased rates, and in the longer term these constraints could result in new hotel capacity <br />development. <br />10 https://rabbu.com/airbnb-data/santa-ana-ca <br />11 https://industry.visitcalifornia.com/research/report/monthly-travel-indicators-summary <br />12 Santa Ana, Airbnb Market Statistics & Data, United States <br />5/5 <br />
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