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City Manager's Office <br />www.santa-ana.org/cm <br />Item # 18 <br />City of Santa Ana <br />20 Civic Center Plaza, Santa Ana, CA 92701 <br />Staff Report <br />December 17, 2024 <br />TOPIC: Video Production and Technical Services <br />AGENDA TITLE <br />Agreements with Dynamic Video Communications, LLC; JPW Communications, Inc.; <br />Pegasus Studios; and TV Pro Gear, Inc., for Video Production and Technical Services <br />RECOMMENDED ACTION <br />Authorize the City Manager to execute agreements with Dynamic Video Communications, <br />LLC; JPW Communications, Inc.; Pegasus Studios; and TV Pro Gear, Inc., to provide on - <br />call video production and technical services for video production of City Council meetings; <br />other video productions including recorded event videos, live event videos, marketing and <br />public service announcement (PSA) videos, animated videos, and social media video <br />content; and audio/visual system design and equipment maintenance, for the period of <br />January 1, 2025 through December 31, 2026, in a total aggregate amount not to exceed <br />$600,000, with the option for the City to grant up to two (2), one (1) year renewals, <br />exercisable in writing by the City Manager and the City Attorney (Core Agreement No. A- <br />2024-XXX). <br />GOVERNMENT CODE 484308 APPLIES: Yes <br />DISCUSSION <br />For the past four years, the City of Santa Ana has contracted with three companies to <br />provide various video production and technical services. This included the City's long- <br />time, primary video services provider for City Council meeting broadcasts. Due to the <br />retirement of this long-time provider and the expiration of the existing agreements on <br />December 31, 2024, the City issued a request for proposals (RFP) for Video Production <br />and Technical Services to replace the current provider for City Council meetings and to <br />expand the City's options for other types of video production. <br />Under the RFP, bidders were given five video service options on which they could bid — <br />Video Production of City Council and other Public Meetings; Annual State of the City <br />address; Event Video Production; Other Video Production, such as marketing videos, <br />public service announcements, animated videos, and social media content; and <br />