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0 <br />ALICIA <br />ROJAS <br />2. Scope of Work: <br />a. Public Art Guidelines and Procedures <br />Ensuring Consistency and Quality: Guidelines are essential to maintainingthe quality and <br />integrity of murals across the city. They ensure that any restoration, maintenance, or new <br />mural projects adhere to a consistent standard, preserving the original artistic intent and <br />cultural significance. Clear guidelines can also prevent unauthorized alterations or <br />removals, protecting the artist's vision and the community's connection to the artwork. <br />Preventing Unintentional Damage: Murals are often exposed to the elements, making <br />them vulnerable to weathering, vandalism, and other forms of deterioration. Without <br />established preservation guidelines, well-meaning but uncoordinated efforts to repair or <br />clean murals could inadvertently cause more harm than good. Guidelines provide a <br />structured approach to preservation, ensuring that any interventions are carried out by <br />qualified professionals using appropriate techniques and materials. <br />Supporting Economic and Social Benefits: Murals contribute to the vibrancy and appeal <br />of public spaces, drawing visitors and fostering local pride. A policy that supports the <br />preservation of murals can enhance these benefits by ensuring that the artworks remain <br />intact and accessible for future generations. This, in turn, can boost tourism, support local <br />businesses, and strengthen community ties. <br />Creating a Legacy for Future Generations: Murals often capture the spirit of a particular <br />time and place, serving as historical records of the social, political, and cultural climate of <br />the era in which they were created. By preserving these artworks, we create a visual <br />legacy that future generations can learn from and appreciate. Guidelines ensure that this <br />legacy is protected, allowing murals to continue serving as educational and inspirational <br />tools. <br />Fostering Community Engagement and Ownership: The process of creating and <br />preserving murals often involves significant community input and collaboration. <br />Establishing preservation guidelines helps formalize this engagement, encouraging <br />ongoing community involvement in the care and appreciation of these artworks. A city <br />policy that supports mural preservation can further strengthen this sense of ownership, <br />empowering residents to actively participate in the stewardship of their cultural heritage. <br />Alicia Rojas www.aticia-rojas.com aliciaroiasartr&ffmail.com <br />This work plan contains proprietary information belonging to Alicia Rojas and may not be distributed, replicated, or <br />implemented in any way without authorization. <br />