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DocuSign Envelope ID: 5C666F1 F-E77F-43CE-8AE0-2CDA4FE129A8 <br />Our proposal outlines a mutually beneficial solution that will take into account our past performance and our <br />experience locally and with other customers. Our proposal details the following advantages to the City of Santa <br />Ana and the Santa Ana Police Department: <br />Experienced and dedicated management team with knowledge of Santa Ana streets and who understand the <br />complexities of the Santa Ana enforcement operations. <br />u Improved pay scales, incentives, and staff development plans to mitigate turnover, <br />Focused enforcement training and extensive field training to ensure consistency. <br />s Demonstrated quality controls to ensure accuracy of citation issuance and consistency in enforcement activities <br />with a citizen centric and ambassador approach. <br />Strategic plan to address call out and vacancies to back fill open shifts for occasional call outs with equally <br />qualified personnel. <br />Automated systems and applications for Performance Measurement and Special Request tracking to exceed the <br />City's RPP requirements. <br />Santa Ana deserves a partner that understands the uniqueness of die community and the different challenges <br />associated with delivering consistent and fair parking enforcement that promotes parking equity amongst residents, <br />businesses, and visitors. We are confident that with the implementation of our proposed services, you will continue <br />to see measurable results in the short term. Our experienced management team will continue to be responsive and <br />will successfully serve with a sense of urgency. In addition, we will maintain operational excellence through <br />continuous training and collaboration with Santa Ana Police Department. We look forward to our continued <br />partnership with the City of Santa Ana and the Santa Ana Police Department. <br />Sincerely, <br />Muhammad Mansoor, CAPP <br />Vice President, Municipal Operations <br />949 South Coast Drive, Suite 515 <br />Costa Mesa, CA 92626 <br />714) 290-4854 1 mmansoor&lazparkin com <br />gACCREDITED i Parking Control Enforcement Services <br />ORA ¢nrNiOW <br />t " <br />CITY OP SA.NCA ANA, CA RPP NO. 23-0361 MARCI t 2R, 2023 Covrr Letter 4