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Public S~ace and Access <br /> <br />Exterior space, plazas, courtyards and entryways to buildings are encourag- <br />ed and should be related in scale to the surrounding structure and, at the <br />same time, relate to the pedestrian. <br /> <br />The first two floors of any building shall be compatible with the pedes- <br />trian tradition of downtown. Storefronts, shops, restaurants and theaters <br />shall enhance the visual experience of downtown by providing inviting <br />window displays and opportunities to view inside at the business activity <br />taking place. <br /> <br />Open cafes, pastery shops, flower shops and the like are encouraged. The <br />open design of these particular uses is favored in the downtown area where <br />pedestrians frequent. <br /> <br />Downtown Si~nage <br /> <br />Oversized, flashing and roof signs and general sign clutter shall be avoided. <br />The following sign standards shall be used to approve signs: <br /> <br />1. The determination of sign size, shape, color, material and location <br /> shall take into consideration adjacent facades and their signs. <br /> <br />The design of a sign shall be subservient to and consistent with the <br />building it serves. <br /> <br />A. Permitted Signs: Wall, window, freestanding, small projecting or <br /> hanging'signs and neon signs. <br /> <br />Signs Not Permitted: Roof, revolving, changeable copy, internally <br />illuminated plastic faced signs and bare bulb, either flashing <br />or non-flashing, except neon. <br /> <br />C. Location: Directly over business entrance within an architecturally <br /> established area or unbroken area of the building face. <br /> <br />D. Shape: Rectangular, complementing other signs on same building or <br /> adjacent buildings. <br /> <br />E. Coloring: Compatible with building and other nearby signs; no <br /> more than three colors permitted. Flourescent colors are not <br /> permitted. <br /> <br />F. Lettering: Clear and simple lettering is required; business iden- <br /> tification and two items maximum. Pictograph or logo is permitted. <br /> <br />Raised letters, either painted or gold leafed, applied to a wooden <br />sign band; routed, carved or sandblasted wood; neon bulb signs; <br />galvanized or baked enamel finish; wall painted signs; and precast <br />lettering applied to building surface (e.g. brass letters). <br /> <br />- 50 - <br /> <br /> <br />