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Figure 4 below summarized specific strategies that will be included as part of the generalized outreach effort. Figure 4: Outreach Strateqies DIRECT OUTREACH WILL INCLUDE: . Visits to parks, laundromats, markets, mini-malls, street corners and other places frequented by youth in the targeted service areas; . Literature produced in English and Spanish will be distributed to families informing them about our services and/or inviting them to participate in informal focus groups about their lifestyles; and . During visits to our sites, youth and adults will gather for group discussions and workshops that offer an opportunity for "word-of-mouth: outreach about our program. OUR COMPREHENSIVE OUTREACH CAMPAIGN WILL CONSIST OF: . Marketing to youth in the County of Orange - We will develop colorful flyers informing youth of the services provided by CHCADA. These flyers will be sent home with youth from the schools in the area; . Marketing to adults and parents in order to excite an interest among the potential participants about the numerous activities - In order to accomplish this task, the Project Director may arrange to speak at convocations Whenever possible, a "celebrity" artist, i.e., actor, musician, dancer, visual artist, etc. will accompany the Project Director; and . Marketing to youth and their families in the community in order to ensure participation. Public service announcements, telephone outreach to parents, and print media are used to accomplish this marketing objective. OUTREACH SUPPORT PROVIDED BY COMMUNITY-BASED ORGANIZATIONS ICBO) AND OTHER LOCAL INSTITUTIONS WILL INCLUDE: . Low-Income housing-related CBOs, which oftentimes serve as unofficial hubs for other groups; . CBOs operating programs that bring them in direct contact with youth will be contacted to determine their willingness to post flyers, placards, and/or distribute materials about our efforts; and . Faith institutions that may allow some of their members to serve as volunteers and participants in outreach efforts. Through the above plan, a successful outreach effort will be sustained and strengthened. Additionally, the described activities will begin to generate a word-of- mouth discussion about the services that will be available through this program. However, CHCADA expects this aspect of the campaign to generate a low "yield" relative to youth who call and/or apply at a site for services. In this regard, CHCADA will launch a specialized campaign that will be designed to be highly effective in meeting the needs of youth who have never before received our services. This outreach strategy will consist of several components. Outrcach to Social Services lInd Other Puhlic Agencies - CHCADA currently conducts outreach to Social Services and other public agencies. CHCADA's outreach staff will meet with key personnel from these agencies in order to increase the number of youth referrals to our program. CHCADA's Response to RFP# PY2002 Page 11