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<br />PART VI. <br /> <br />SIGNAGE <br /> <br />A. Intent. <br /> <br />Every sign in the Main Street Concourse _project will be part of <br />a planned sign program which will be submitted for ~lanning department <br />_review and approval in accordance with the criteria set forth in <br />this Plan and __DiYisiofls 3 and 4 of Ordinance No. NS 2116 <br />(Sections 41 880 throl:1gh 41 894 oftfle Code adopted March 18, 1991). <br />The purpose of this section is to set forth permitted sign types and provide <br />minimum standards for signs within the MaiN Street Concourse _ <br />Specific Development Plan. Consequently, this document identifies and <br />specifies those design criteria for the planned sign program which are <br />different than those set forth in the Code. In considering the planned sign <br />program, the provisions of the Plan shall control. <br /> <br />The Main Street Concourse ~roject is envisioned as a superior <br />quality urban-style mixed-use complex, _architecturally spectacular hat <br />commereiaUy restrained. Environmental graphic design will be innovative <br />and attractive but never excessive. Tenant identification on the perimeter <br />ofthe project (i.e. external signage) will be held to a practical minimum. <br />However, it is critical that the internal signage, particularly the signage <br />along the Concourse, be compatible with the kind of exciting dynamic <br />environment which is intended to be created. For the purposes of this <br />Plan, the "iNterior" ofthe Main Street Concol:lfse projeet is depicted on <br />Exhibit B attached hereto, and inoorporated herein. <br /> <br />B. Sign Message Categories. <br /> <br />The project sign program shall address the following categories of <br />information: <br /> <br />· Project and major facilities identification at site entries <br />· Tenant identification signage <br />· Regulatory vehicular signage <br />· Directional vehicular signage <br />· Street identification <br />· Informational pedestrian signage <br />· Directional pedestrian signage <br />· Building identification signage <br />· Site directories and orientation maps <br />· Service signage <br />· Parking level and area identification signage <br />· Visitor directional and informational signage <br />· Building address signage <br />· Building/site directories <br /> <br />44 <br />758-189 <br />