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<br />"" <br /> <br />...." <br /> <br />Hispanic Business Consultants <br />Corporate Training & Entrepreneurial Seminars <br /> <br />"CREANDO TV NEGOCIO EXITOSO 1" <br />(Creating Your Successful Business 1) <br /> <br />CURRICULUM OF 21-HR COURSE IN SPANISH <br />(3-Hr session each week) <br /> <br />Session 1 Introduction to Program, Motivation and How to Determine the <br />Appropriate Type of Business to Start <br />o Icebreaker session <br />o Why do people start up a business? <br />o The dream <br />o Exercises to determine business type <br /> <br />Session 2 The Entrepreneur and the Company <br />o Technician, manager, entrepreneur and inventor <br />o Characteristics of a successful entrepreneur <br />o What is a business? <br /> <br />Session 3 The Idea and the Feasibility Plan <br />o Why the idea makes sense <br />o Features and benefits, uniqueness <br />o What is a feasibility plan? <br /> <br />Session 4 Market Research and Analysis <br />o Market research techniques <br />o The competition: direct and indirect <br />o Pricing <br /> <br />Session 5 Marketing Plan <br />o Importance of marketing <br />o Advertising and promotions <br />o Sales and public relations <br />o Customer services <br /> <br />Session 6 Management <br />o Accounting: control <br />o Financial statements: how to read them <br />o Cash flow: capital needs <br />o Break-even analysis <br /> <br />Session 7 Financing <br />o Financing options: traditional and non-traditional <br />o How to prepare yourself to ask for financing <br />o Graduation <br /> <br />Hispanic Business Consultants (800) 642-1422 <br /> <br />8 <br />