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REQUEST FOR <br />COUNCIL ACTION <br />CITY COUNCIL MEETING DATE: <br />JUNE 19, 2006 <br />TITLE: <br />AGREEMENT FOR CITYWIDE <br />PROMOTIONAL VIDEO <br />~~~ <br />CITY MANAGER <br />RECOMMENDED ACTION <br />Direct the City Attorney to prepare and <br />the Clerk of the Council to execute <br />Creative, LLC. in an amount not to exceec <br />citywide promotional video. <br />CLERK OF COUNCIL USE ONLY: <br />APPROVED <br />^ As Recommended <br />^ As Amended <br />^ Ordinance on 15t Reading <br />^ Ordinance on 2"d Reading <br />^ Implementing Resolution <br />^ Set Public Hearing For <br />CONTINUED TO <br />FILE NUMBER <br />authorize the <br />an agreement <br />$45,000 for t: <br />City Manager and <br />with Post Modern <br />ie production of a <br />DISCUSSION <br />The City of Santa Ana is experiencing a renaissance with tremendous <br />growth in new development and investment. In an effort to showcase the <br />exciting business opportunities in the City, and to highlight Santa Ana's <br />cultural amenities and historic treasures, the production of a new <br />citywide promotional video is being proposed. <br />The video will highlight several of the City's assets such as the Zoo, <br />Bowers Museum, and historic downtown. It will also show the new projects <br />under development including City Place, Skyline at MacArthur Place, The <br />Cordoba courtyard townhomes, One Broadway Plaza, Promenade Place at <br />MacArthur Place, and the Santiago Lofts. The video will be shown <br />throughout the community at neighborhood meetings, various association <br />gatherings, Chamber of Commerce events and industry tradeshows. It will <br />also be incorporated into the City's web site and the new interactive <br />business attraction CD-Rom which is currently being produced to inform <br />business owners and developers of Santa Ana's economic development <br />opportunities and incentive programs. <br />The Economic Development staff received three cost estimates from Post <br />Modern Creative, LLC. located in Irvine, California; Brian Kelly <br />Productions located in San Diego, California; and Batiz.com located in <br />Vista, California. Based on the quality of past experience and similar <br />projects, the reasonableness of cost, and the need for a high quality <br />25M-1 <br />