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Street Naming No. 2006-01 <br />June 12, 2006 <br />Page 3 <br />additional time to revise stationery and other print material. <br />Additionally, Nexus has obtained support from the Hutton Centre <br />Association on both the street name and branding program for the area. <br />Nexus has also reviewed the request with Coastal Rim Properties, the <br />developer of the Promenade Pointe (formerly Geneva Commons) and First <br />American Title Company. Although neither project is directly impacted <br />by the request, they have indicated support for the street name and <br />branding of the district. <br />Approval of the new street name will benefit the community by assisting <br />in reinforcing the identity of the district. It will also assist in the <br />implementation of the branding program for the area, which will assist <br />in generating sales for the project. Staff recommends that the Planning <br />Commission approve Street Naming No. 2006-O1. <br />CEQA Compliance <br />In accordance with the California Environmental Quality Act, the <br />recommended action is exempt from further review pursuant to Section <br />15301. This Class 1 exemption allows minor alterations to the operation <br />and licensing of public streets. Categorical Exemption No. 2006-89 will <br />be filed for this project. <br />f <br />r <br />~= 2 "z i/ <br />Vince Fregoso, AZ P <br />Senior Pla~ine,r-' <br />VF:jm <br />of \repor[s\sno6-Ol.pc <br />39A-4 <br />