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<br />. . <br /> <br />City of Santa Ana <br />February 10, 2006 <br />Page 2 0/9 <br /> <br />SAND PASTORE. <br />&HILL Y <br />EXECUTIVE SUMMARY OF SANLI PASTORE & HILL'S (SP&H) <br />GOODWILL ApPRAISAL SERVICES FOR <br />THE CITY OF SANTA ANA PUBLIC WORKS AGENCY <br /> <br />SUMMARY OF QUALIFICATIONS AND EXPERIENCE: <br /> <br />COMPANY PROFILE <br /> <br />SP&H specializes in the valuation of compensable goodwill loss under California <br />Eminent Domain statutes. Founded in 1992, SP&H is the leading appraisal firm for <br />redevelopment agencies. SP&H performs over 150 goodwill valuations annually and is <br />named as the expert in over 30 matters every year. With offices in Los Angeles <br />(headquarters), and Sacramento, SP&H is the largest provider of goodwill appraisals in <br />California. <br /> <br />DESCRIPTION OF FIRM'S RELATED EXPERIENCE AND QUALIFICATIONS <br /> <br />SP&H's experience in business appraisals and goodwill loss valuations is extensive, <br />encompassing both acquisition and litigation appraisals. To maintain impartiality and <br />credibility as experts, SP&H also accepts work from business owners when it is not in <br />conflict with our redevelopment agency clients' interests. Our track record when <br />retained by business owners, like that for agencies, is impeccable. <br /> <br />GENERAL METHODOLOGY AND PROJECT APPROACH <br /> <br />We will rely upon our personnel, expertise, and extensive knowledge of goodwill loss appraisals and <br />California Eminent Domain laws to complete goodwill appraisals. Our extensive library and <br />databases will also be used to provide cost effective services. Our firm's experienced analysts and <br />support staff enable SP&H to complete assignments, especially litigated matters with extremely <br />short deadlines, in a timely manner. <br /> <br />During our assignments, we send out detailed requests for information and do extensive research <br />of the business operations, as well as industry, economic, and competitive analysis. SP&H <br />performs extensive analysis of a business' operations after relocation. We employ all relevant <br />business valuation methods. All our appraisal work is done in-house, we do not use <br />subcontractors. All testimony and expert witness work is done by the firm's senior appraisers <br />who are Accredited Senior Appraisers - Business Valuation Discipline with the American <br />Society of Appraisers. <br /> <br />EXHIBIT A <br /> <br />