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REQUEST FOR <br />COUNCIL ACTION <br />CITY COUNCIL MEETING DATE: <br />AUGUST 21, 2006 <br />TITLE: <br />ENTER INTO AGREEMENTS FOR <br />PROMOTIONS IN THE DOWNTOWN <br />CITY MANAGER <br />RECOMMENDED ACTION <br />CLERK OF COUNCIL USE ONLY: <br />F-1W10TOMWk <br />Vs Recommended <br />s Amended <br />❑ Ordinance on 1ST Reading <br />❑ Ordinance on 2"d Reading <br />❑ Implementing Resolution <br />❑ Set Public Hearing For <br />CONTINUED TO 5- 5 -06 <br />FILE NUMBER <br />I <br />1. Direct the City Attorney to prepare and authorize the City Manager <br />and Clerk of the Council to execute an agreement with La Calle <br />Cuatro de Santa Ana Association in an amount not to exceed $84,240 <br />for promotions and marketing efforts in the Downtown. <br />Canter a;r @ Ri ci nocc (`� �r r i l $ ; 9 AeL- <br />e�—ee��==v== __= Qn amean� �a� 1:e e��eeeE�7� , 7 6�—roT-- <br />L rn=nt-i nnc egge'ets 4:n 1=4e—geifntewn <br /># 2. Approved at the August 21, 2006 City Council Meeting. <br />DISCUSSION <br />On November 21, 2005, the City Council approved the 2005 Annual Report <br />and the 2006 Budget for the Downtown Santa Ana Business Improvement <br />District (BID). A portion of the approved budget included Downtown <br />promotion and marketing activities totaling $162,000, of which $84,240 <br />was allocated to La Calle Cuatro de Santa Ana Association and $77,760 was <br />allocated to the Downtown Santa Ana Business Council. <br />In June 2006, meetings were held with representatives from the La Calle <br />Cuatro de Santa Ana Association ("LACCSA"), the Downtown Santa Ana <br />Business Council ("DSABC"), and City staff to discuss the status of the <br />2005 BID promotion and marketing funds and the 2006 promotion and <br />marketing funds that were previously approved by the City Council. Based <br />on the information provided,'-LACCSA has expended its 2005 promotions and <br />marketing funds on the various items outlined in its 2005 Budget, Exhibit <br />A. The DSABC has completed approximately thirty percent of the items <br />outlined in its 2005 Marketing Plan, Exhibit B. Both associations have <br />made significant progress in promoting the Downtown area; and over the <br />last year, events have increased in size and attendance. <br />25H-1 <br />