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DOWNTOWN SAN TA ANA BUSINESS COUNCIL <br />June 15, 2005 <br />Miguel A. Pulido, Mayor <br />City of Santa Ana <br />20 Civic Center Plaza <br />Post Office Box 1988 <br />Santa Ana, CA 92702 <br />RE. Business Improvement District <br />Dear Miguel: <br />We hereby formally ask the City Council to recognize and appoint the Downtown Santa Ana Business Council <br />as the BID Advisory Board, a non-profit organization representing the interest of the Downtown Restaurant <br />Association, the Artists Village Neighborhood Association, the Loft Neighborhood Association, and other <br />Retail and Professional services within the geographic area commonly referred to as Zone B (representing <br />48% of the BID funds). <br />1- Create a professional handout MAP with all galleries/restaurants/attractions <br />2-Utilize and update current website"aplaceforartrorg"- possibly change site so each gallery and <br />businesses can update their own info <br />3- Create new "branding"/ logo for the artists village/restaurant association <br />4- Research signage improvement- create a way to recognize/ define the boundaries of the artists <br />village and restaurant corridor (4d' and Birch down Broadway to 2"a Street) (.e. have all the street <br />signs in a distinguished color or funky frames); update current banners <br />5- Initiate a public art program and try to get public art installations ("Santa Ana Salon" contest) <br />6- Fund neighborhood block party (like Wilshire Square and other neighborhoods associations) <br />7- Initiate a 2' monthly event that focuses on music <br />8- Research cross -promotion with the Long Beach art walk <br />9- Seed money to create self -funded events (Jazz Festival) <br />10- Create Downtown Restaurant collateral piece and distribute to area neighborhoods <br />11. General advertisement in local publications <br />. . � 1 1 .. • � . : � � �'�' a .�_1. :• 1 � <br />The Downtown Santa Ana Business Council respectfully requests that the City Council amend the 2005 <br />budget in the following way <br />Reallocate the "Maintenance d Litter Enhancement Downtown Lighting" line item of $52.500 as well <br />as the `BID Consultant's item of $15,000 totalin$67,500 be to the general BID promotions and <br />marketing fund. <br />Exhibit B <br />25H-4 <br />