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FULL PACKET_2007-04-16
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FULL PACKET_2007-04-16
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1/3/2012 4:40:18 PM
Creation date
4/11/2007 1:53:51 PM
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City Clerk
Doc Type
Agenda Packet
Date
4/16/2007
Destruction Year
2012
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1. INTRODUCTION <br />Parsons Transportation Group Tnc. (Parsons) was retained by The Home Depot to perform a parking <br />study for two of its Contractors' Warehouse stores in the Los Angeles area. This report summarizes <br />the methodology, procedures, and results ofthe detailed analysis ofparking activity at the stores in <br />Montebello and Pomona, California during the fall of 2005. <br />Purpose of the Study <br />This study was conducted to enhance the parking demand estimation capabilities of Home Depot <br />store planners. Specifically, this study provides a detailed analysis of daily parking activity at two <br />Contractors' Warehouse stores in the Los Angeles area. These analyses result in parking demand <br />relationships that can be used by Home Depot to estimate the parking requirements of future <br />Contractors' Warehouse stores, both inside and outside of Southern Califomia .Recommendations <br />are made based upon data collected during field studies conducted by Parsons and based on existing <br />store sales and transactions data provided by Contractors' Warehouse. <br />Study Procedure <br />The analysis of parking demand at two Contractors' Warehouse stores in Southern Califomia <br />involved the accomplishment of the following tasks: <br />• Parsons visited each study store, determined the number of parking spaces available at each <br />location, and documented any special characteristics of each store. <br />• Parsons conducted parking occupancy counts at each study store over the course of the study <br />day, and counted the number of customers entering the store. Each store was studied on a <br />Saturday due to the anticipated peak parking lot occupancy on that day of the week. Hourly <br />parking occupancy counts were collected at each store between 8 AM and 4 PM. Customers <br />entering the store were also counted during the time of the parking study. <br />• Contractors' Warehouse staff provided Parsons with a summary of the previous year's <br />transaction data for each ofthe study stores. This included the number oftransactions recorded <br />at each store on every day of the year, which allowed the determination of the busiest day, the <br />average day, and the 5`h busiest day. <br />• Analyses were performed using the results of the parking and customer counts to establish <br />relationships between parking, store size, sales and transaction data, and number of customers. <br />In addition, comparing the transactions of one of the store's busiest days with those occurring on <br />Parking Study of Two Contractors Warehouse Stores - Fina! Report Page 1 <br />A-9 <br />31 A-27 <br />
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