STATE FARM MUTUAL AUTOMOBILE INSURANCE COMPANY 2 - 2007

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INSURANCE NOT REQUIRED WORK MAY PROCEED CLERK OF COUNCIL DATE: /0- 30-PO7 0 ; RaCIcs,ReC ,may Svcs . �2� t„urla 1),wKm MARKETING AGREEMENT N-2007-126 THIS AGREEMENT, made and entered into this 161h day of October, 2007 by and between STATE FARM MUTUAL AUTOMOBILE INSURANCE COMPANY on behalf of itself and its subsidiaries and affiliates (hereinafter "STATE FARM"), and the City of Santa Ana, a charter city and municipal corporation organized and existing under the Constitution and laws of the State of California (hereinafter "City"). RECITALS A. The City has installed an electronic scoreboard and marquee at the Santa Ana Stadium facility. The City desires to generate revenue through the sale of ad space on the marquee and scoreboard and commercial time on the scoreboard. B. STATE FARM desires to display its logo on the Stadium Marquee and scoreboard and purchase an advertising spot on the scoreboard. NOW THEREFORE, in consideration of the mutual and respective promises, and subject to the terms and conditions hereinafter set forth, the parties agree as follows: 1. SCOPE OF SERVICES City shall display STATE FARM's advertising as follows: • One panel (4 ft. x 7.5ft.) on the Santa Ana Stadium Scoreboard • Two 15-second advertising spots on the Scoreboard at each high school football game • Recognition on the Stadium marquee at the corner of Flower St. and Civic Center Drive • Advertising space (1/4 page) in City's Leisure Class Brochure, twice annually. • STATE FARM, will have exclusive home/life/auto insurance advertising rights at the Stadium. • STATE FARM will have title co -sponsorships (with Target) at the City's Antique and Classic Car Show and the City's Children's Winter Holiday Party. • STATE FARM will be entitled to have two banners (4'X10') posted at the games. Banners provided by STATE FARM. The City will post and take down at each game. One banner would be placed on each side of the field (facing home and visitor side). STATE FARM will work with City's contractor, Daktronics, to develop/produce and install the copy for the Scoreboard and Marquee and the advertising spots for the Scoreboard. Upon STATE FARM's approval of the advertising spot, Daktronics will deliver a CD containing the advertising spot for use during the football games. Advertising copy shall not promote 1) any material which the City, in its sole discretion determines is offensive to community standards of good taste, 2) alcohol and/or tobacco products, 3) sexual enhancement products or services or 4) drug or pharmaceutical products.