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o Creatins a Local Presence for Ener~y Efficiency: The City of Santa Ana <br />seeks to immediately create a "face" for energy efficiency by establishing <br />a local presence and outreach campaign. SCE will work with our <br />consultants and vendors to establish specific strategies and tactics to <br />address this need. <br />o Achieving the Citv's Long-Term Goals: In the long term the City seeks to <br />integrate energy efficiency considerations in future building decision <br />making, maximize energy efficiency, develop solar capacity and other <br />forms of distributed generation, become active in the California Climate <br />Action Registry, and support the Governor's environmental initiatives. <br />Overall, the City aims to become a responsible energy consuming city. <br />10. Program Implementation <br />All partners will participate equally in program development and the establishment of <br />goals, deliverables and milestones for the program and share commitment to achievement <br />of program goals. <br />SCE will identify a SCE partnership project manager, who will be the single point of <br />contact between Santa Ana and SCE program managers. Santa Ana will designate at <br />least one Energy Champion for the city. The partnership project manager will work with <br />the Santa Ana Energy Champion(s) to identify opportunities, schedule sweeps, coordinate <br />CTAC, Business Customer Division (BCD) and Public Affairs participation as well as all <br />SCE resources. <br />Projected Activities <br />The projected activities for the 2007 - 2008 partnership activities are based on a) <br />leveraging Southern California Edison programs, and b) innovative and customized Local <br />Marketing and Outreach Strategies, and c) Special Santa Ana Initiatives. <br />A. Leveraging Southern California Edison Programs <br />First and foremost, the City of Santa Ana seeks to increase participation in Southern <br />California Edison's existing programs. This proposal presents an initial focus - a <br />strategic roster of programs that will support the Partnership objectives -but remains <br />open to working on supporting the uptake of all utility programs and services, as well as <br />third party energy efficiency initiatives. The 2007 - 2008 Santa Ana Energy Efficiency <br />Partnership will provide local implementation strategies for four key Edison programs. <br />There are four primary Southern California Edison programs that the City of Santa Ana <br />herein proposes to tap, and which address key market segments: the multifamily housing <br />stock, the small and medium-sized business community, all residential consumers in the <br />City, and school children who can become effective partnership and message <br />"ambassadors." By initiating activities designed to focus on these four market segments - <br />Attachment A <br />