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W <br />City Manager <br />From: Executive Director/Commity Development <br />Date: December 7, 1987 <br />Subject ENCROACI-M= AGPEEMENT FOR CREVIER E24W MONUMENT SIGN <br />STATEMENT OF THE ISSUE <br />In 1985, plans were developed for the Santa Ana Auto Mall streetscape based on <br />input from the dealers with respect to building and signage size, placement <br />and orientation. over the past few months, it has become evident that <br />although the plans were developed in accordance with the best available <br />information, there is very limited on -site space for monument signage. This <br />is primarily due to the unique landscape theme at the Auto Mall which includes <br />circular plazas in the streets and corresponding curved parkways. The <br />resulting property lines are off -set leaving inadequate space on -site for <br />placement of monument signage. <br />On behalf of Crevier Motors, staff is requesting that the city council approve <br />an encroachment agreement (see Attachment 1) to allow placement of a monument <br />sign in the landscaped parkway. The proposed location takes into <br />consideration both safety and visibility concerns. <br />The alternatives considered included identifying an on -site location for the <br />monument sign, allowing the sign to be placed off -site in the landscaped <br />parkway, and denying the request for an encroachment agreement. Based on <br />field investigations and a survey, it is evident that there is inadequate <br />space on -site to accommodate a monument sign. By allowing for an off -site <br />location in the landscaped parkway, Crevier BMW will be able to provide the <br />necessary identification for their facility. The proposed location is also in <br />conformance with zoning code and safety requirements. Denying the request for <br />an encroachment agreement would effectively prohibit Crevier Motors from <br />erecting a monument sign, a form of signage that is necessary for <br />identification purposes. <br />I' N ROW-11 M 10 1 1Mi <br />There is no fiscal impact associated with the proposed encroachment agreement. <br />Approve and authorize the Mayor to execute an Encroachment Agreement with <br />Crevier Motors, Inc. to permit the placement of a monument sign in the <br />landscaped parkway at the Auto Mall. <br />Cynthf'a J. 961 n <br />03'8 <br />CJN:SD: jwe/E7 <br />