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violation of an individual's right of privacy; or (c) injury arising out of an offense occurring in the course of the Named Insured's advertising activities, including but not limited to infringement of copyright, title slogan, patent trademark, trade dress, trade names, service mark or service number. "Policy Period" means, whenever used in this policy, the period from the inception date of this policy to the policy expiration date as set forth in the Declarations or its earlier termination date, if any. "Potential Claim" means knowledge of any circumstances involving an individual person or entity that could result in a Claim. "Predecessor in Business" means any legal firm which has undergone a material change as follows: (a) some or all of such firm's principals, owners, officers or partners have joined the Named Insured, provided such persons were responsible for producing in excess of 50% of the prior firm's annual gross billings and such billings have been assigned or transferred to the Named Insured; or (b) at least 50% of the principals, owners, partners or officers of the prior firm have joined the Named Insured; or (c) at least 50% of the prior firm's financial assets/liabilities have been assumed by the Named Insured. "Professional Services" means: (a) services performed or advice given by the Insured in the Named Insured's practice as a law firm or legal professional; (b) services as a notary public, title agent, title insurance agent, arbitrator or mediator; (c) services as a trustee, administrator, conservator, executor, guardian, receiver or similar fiduciary capacity; (d) activities of the Insured as a member of a formal accreditation, ethics, peer review, licensing board, standards review or similar professional board or committee; (e) the publication or presentation of research papers or similar materials, but only if direct pecuniary compensation per publication or presentation is less than $3,000; (f) services performed by the Insured in a lawyer-client relationship on behalf of one or more clients shall be deemed for the purpose of this section to be the performance of Professional Services for others in the Insured's capacity as a lawyer, although such services could be performed wholly or in part by non-lawyers. Reasonably Foresee(n) means: 1. Claims or incidents reported to any prior insurer; 2. unreported Claims or suits of which any Insured had received notice prior to the effective date of the first policy with the Company; 3. incidents or circumstances that involve a particular person or entity which an Insured knew might result in a Claim or suit prior to the effective date of the first policy issued by the Company to the Named Insured, and which was not disclosed to the Company. "Specific Excess" as used in this policy and in accordance with said policy's cover liability and defense if and only if all other applicable insurance f .9a°'�"°r `&` y. f�VIEV/Ef]�1&/1PPRLA�7J®BY: RL*Management Spedztist 05 LPL0002 05 04 17