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SUMMARY OF APPROACH Case Study 1: Beaumont Cherry Festival - City of Beaumont Planning & Talent Procurement: Brian Escandon and DaVon Buckner played key roles in planning and executing the Beaumont Cherry Festival, a four-day event in Beaumont, California. They were directly responsible for securing all talent, curating a diverse and engaging lineup that included headliners such as Brenton Wood, Rodney Atkins, Lupita Infante, and the iconic Village People. Additionally, they booked several tribute acts, including Como La Flor: The Ultimate Selena Tribute. Their extensive experience and industry connections allowed them to deliver a well-rounded mix of genres, ensuring the event appealed to a broad audience. Pre-Event Coordination: Pre-event coordination involved attending multiple city meetings to present various talent options, review and finalize budgets, and discuss various production layouts. Given the scale of the event, with over 50,000 attendees across the four days, meticulous planning was essential. Brian and Yvonne worked closely with city officials to determine the appropriate stage size and audio setup, ensuring that the PA system could effectively cover the entire park. Once talent was confirmed, they secured all necessary permits for staging and had CAD drawings certified by engineers to meet safety requirements. Additionally, they coordinated RVs to serve as artist dressing rooms and arranged for power and lighting, as the park lacked built-in infrastructure. The team provided comprehensive production services, managing everything from load-in to load-out. This included setting up banners for the stage, creating a communal dressing room with catering for artists, and fulfilling all hospitality needs. Detailed advance schedules and show sheets were developed and distributed well in advance to ensure seamless execution throughout the multi-day event. Brian and Yvonne also advanced every process with the artists and production teams, ensuring all required production elements were present. They skillfully negotiated with artists whose riders included requests exceeding the typical requirements for a local city festival, helping to eliminate unnecessary expenses and remain mindful of the city’s budget. Event Production: Brian and DaVon oversaw full-scale event production, which included: ● Professional stage setup and design. ● High-quality audio and lighting systems tailored for large outdoor events. ● Power solutions, including generators and distribution. ● On-site management of artist hospitality and catering. Their hands-on management ensured that each day of the festival ran smoothly, from the initial load-in to the final load-out. Marketing & Promotion: In addition to talent and production, Brian and DaVon managed the creation of all promotional materials, including social media content, banners, and flyers. Their marketing efforts helped generate significant buzz and contributed to the festival’s high turnout. Post-Event Wrap-Up: Following the festival’s conclusion, they facilitated a smooth breakdown and cleanup process. This included coordinating the removal of fencing, generators, staging, and all sound and lighting GTE Agency, LLC DBA Global Talent Entertainment | Talent Agency License #1001218011 www.globaltalentent.com | 562-544-1764 | contact@gobaltalentent.com | 3780 Kilroy Airport Way, Suite 200, Long Beach, CA 90806 13 City Council 16 – 78 4/15/2025