Item 23 - Resolution of Intention to Renew the Santa Ana Tourism Marketing District

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Community Development Agency www.santa-ana.org/community-development Item # 23 City of Santa Ana 20 Civic Center Plaza, Santa Ana, CA 92701 Staff Report April 15, 2025 TOPIC: Resolution of Intention to Renew the Santa Ana Tourism Marketing District AGENDA TITLE Resolution of Intention to Renew the Santa Ana Tourism Marketing District RECOMMENDED ACTION 1. Adopt a Resolution of Intention to renew the Santa Ana Tourism Marketing District (SATMD) and the levy of assessments on lodging businesses. RESOLUTION NO. 2025-XXX entitled A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SANTA ANA DECLARING ITS INTENTION TO RENEW THE SANTA ANA TOURISM MARKETING DISTRICT (“SATMD”) AND FIXING THE TIME AND PLACE OF A PUBLIC MEETING AND A PUBLIC HEARING THEREON AND GIVING NOTICE THEREOF 2. Establish a time and place for a public meeting to be held by the City Council on June 3, 2025 to hear and consider all protests. 3. Establish a time and place for a Public Hearing to be held by the City Council on July 1, 2025 regarding the proposed renewal of the Santa Ana Tourism Marketing District. 4. Receive and File 2024 Travel Santa Ana Annual Report. GOVERNMENT CODE §84308 APPLIES: No DISCUSSION On November 17, 2020, the City Council adopted a resolution to establish the Santa Ana Tourism Marketing District (SATMD) for a five (5) year term. Travel Santa Ana (TSA) and Santa Ana lodging businesses now wish to renew the SATMD for an additional ten (10) year term. The Santa Ana Tourism Marketing District (SATMD) is a participant-driven benefit assessment district proposed to create a revenue source to help fund marketing and sales promotion efforts for Santa Ana lodging businesses. The City’s role in the Santa Ana Tourism Marketing District is limited to acting as a fiscal agent. It facilitates the collection and distribution of funds but does not influence how those funds are used. All