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Item 23 - Resolution of Intention to Renew the Santa Ana Tourism Marketing District
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Item 23 - Resolution of Intention to Renew the Santa Ana Tourism Marketing District
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4/9/2025 3:40:37 PM
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4/9/2025 3:28:15 PM
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City Clerk
Doc Type
Agenda
Agency
Community Development
Item #
23
Date
4/15/2025
Destruction Year
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SATMD Management District Plan 8 <br />February 27, 2025 <br />V. ASSESSMENT BUDGET AND SERVICES <br /> <br />A. Annual Service Plan <br />Assessment funds will be spent to provide specific benefits conferred or privileges granted directly to <br />the payors that are not provided to those not charged, and which do not exceed the reasonable cost <br />to the City of conferring the benefits or granting the privileges. The privileges and services provided <br />with the SATMD funds are Sales and Marketing programs available only to assessed businesses. <br /> <br />A service plan assessment budget has been developed to deliver services that benefit the assessed <br />businesses. A detailed annual assessment budget will be developed and approved by the TSA Board. <br />The chart below illustrates the initial annual assessment budget allocations. These activities and <br />allocations will also apply in subsequent years. The total initial assessment budget is estimated to be <br />$1,600,000. <br /> <br /> Although actual revenues will fluctuate due to market conditions, the proportional allocations of the <br />budget shall remain the same. However, the City and the TSA Board shall have the authority to adjust <br />budget allocations between the categories by no more than fifteen percent (15%) of the total budget <br />per year. For example, the City and the TSA Board may fluctuate the SATMD’s budget allocation for <br />the Sales and Marketing category from its current seventy percent (70%) to a maximum budget <br />allocation of eighty-five percent (85%) or down to a minimum budget allocation of fifty-five percent <br />(55%). A description of the proposed improvements and activities for the initial year of operation is <br />below. The same activities are proposed for subsequent years. In the event of a legal challenge against <br />the SATMD, any and all assessment funds may be used for the costs of defending the SATMD. <br /> <br />Each budget category includes all costs related to providing that service. For example, the Sales and <br />Marketing budget includes the cost of staff time dedicated to overseeing and implementing the Sales <br />and Marketing program. Staff time dedicated purely to administrative tasks is allocated to the <br />administrative portion of the budget. The costs of an individual staff member may be allocated to <br />Sales and Marketing, <br />$1,120,000.00 , 70%Administration, <br />$320,000.00 , 20% <br />Contingency / <br />Reserve, <br />$128,000.00 , 8% <br />City Administration <br />Fee, $32,000.00 , <br />2% <br />Initial Annual Assessment Budget - <br />$1,600,000 <br />EXHIBIT 2
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