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Item 23 - Resolution of Intention to Renew the Santa Ana Tourism Marketing District
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Item 23 - Resolution of Intention to Renew the Santa Ana Tourism Marketing District
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4/9/2025 3:40:37 PM
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Agenda
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Community Development
Item #
23
Date
4/15/2025
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Resolution of Intention to Re-establish SATMD <br />April 15, 2025 <br />Page 5 <br />4 <br />9 <br />2 <br />3 <br />SATMD RENEWAL SCHEDULE <br />April 15, 2025 RESOLUTION OF INTENTION HEARING <br />Upon the submission of a written petition, signed by the business <br />owners in the established district who will pay more than fifty <br />percent (50%) of the assessments proposed to be levied, the <br />City Council may initiate proceedings to establish a district by the <br />adoption of a resolution expressing its intention to establish a <br />district. <br />Petition Status: Petitions in favor of SATMD renewal were <br />submitted by 12 lodging businesses, which represent 74% of the <br />total SATMD assessment. This majority petition allows the <br />Council to initiate proceedings for SATMD renewal at the June 3, <br />2025 meeting. <br />April 18, 2025 NOTICE <br />The 94 Law requires the City to mail written notice to the owners <br />of all businesses proposed to be within the SATMD. Mailing the <br />notice begins a mandatory forty-five (45) day period in which <br />owners may protest SATMD renewal. <br />June 3, 2025 PUBLIC MEETING <br />Allow public testimony on the renewal of the SATMD and levy of <br />assessments. No Council action required. <br />July 1, 2025 FINAL PUBLIC HEARING <br />If written protests are received from the owners of businesses in <br />the established SATMD which will pay fifty percent (50%) or <br />more of the assessments proposed to be levied and protests are <br />not withdrawn so as to reduce the protests to less than fifty <br />percent (50%), no further proceedings to levy the proposed <br />assessment against such businesses shall be taken for a period <br />of one (1) year from the date of the finding of a majority protest <br />by the Council. <br />At the conclusion of the public hearing to renew the SATMD, the <br />Council may adopt, revise, change, reduce, or modify the <br />proposed assessment or the type or types of improvements and <br />activities to be funded with the revenues from the assessments. <br />Proposed assessments may only be revised by reducing any or <br />all of them. <br />If the Council, following the public hearing, decides to renew the <br />SATMD, the Council shall adopt a resolution of formation.
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