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TOP 10 VISITOR MARKETS % VISITORS % VISITOR SPEND AVG. VISITOR SPEND <br />Los Angeles CA 13.6%2.1%$102 <br />San Diego CA 12.9%3.4%$105 <br />Phoenix AZ 8.6%3.4%$134 <br />San Francisco-Oakland-San Jose CA 7.3%7.9%$120 <br />Las Vegas NV 5.8%2.3%$136 <br />Sacramento-Stockton-Modesto CA 4.4%2.8%$119 <br />Fresno-Visalia CA 2.7%1.2%$137 <br />Palm Springs CA 2.2%0.7%$103 <br />Salt Lake City UT 2.1%2.6%$102 <br />Dallas-Ft. Worth TX 2.1%2.9%$142 <br />MEXICO <br />STATE MAJOR SPENDING CATEGORY <br />Baja California Retail <br />Baja California Arts & Entertainment <br />Baja California Accomodations <br />Baja California Food <br />Baja California Colleges & Universities <br />Baja California Attractions <br />Baja California Medical <br />Jalisco Retail <br />Michoacán Retail <br />Baja California Education <br />CANADA <br />PROVINCE MAJOR SPENDING CATEGORY <br />Nova Scotia Food <br />Ontario Retail <br />Ontario Food <br />Ontario Accomodations <br />British Columbia Arts & Entertainment <br />Manitoba Food <br />British Columbia Retail <br />British Columbia Accomodations <br />Ontario Arts & Entertainment <br />Manitoba Accomodations <br />AverAge visitor spend $169 All mArkets <br />VISITORS AGED 25 TO 5460%% OF VISITORS - $100K+57%% OF VISITORS WITH <br />CHILDREN IN HOUSEHOLD38% <br />visitor profile <br />SAN FRANCISCO NEW YORK <br />CHICAGO <br />DALLAS <br />HOUSTON <br />PHOENIX <br />LAS VEGAS <br />demogrAphics <br />meXico & cAnAdA mArket overvieW <br />top origin mArkets <br />Visitor data tracked by Zartico. <br />EXHIBIT 4