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Item 23 - Resolution of Intention to Renew the Santa Ana Tourism Marketing District
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Item 23 - Resolution of Intention to Renew the Santa Ana Tourism Marketing District
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4/9/2025 3:40:37 PM
Creation date
4/9/2025 3:28:15 PM
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City Clerk
Doc Type
Agenda
Agency
Community Development
Item #
23
Date
4/15/2025
Destruction Year
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2024 travel santa ana budget <br />$1.9* million <br />2024 santa ana tourism <br />marKeting district revenue <br />$1.5 milllion <br />financial report <br />Category Budgeted Actual <br />Revenue <br />Tourism Marketing District Revenue $1.9* Million $1.5 Million* <br />Expenditures <br />Sales & Marketing $1.7 Million $1.5 Million <br />Administration & Operations $143,350 $165,800 <br />Reserve $0 $980,900 <br />City Fees $36,000 $31,000 <br />TOTALS $1,879,350 $2,677,700 <br />*Projected TMD revenue for 2024 was $1.6M, the budget includes carryover revenue from 2023. <br /> SALES & MARKETING: 80% RESERVES: 8% <br /> CITY FEE: 2% ADMINISTRATION: 10% <br />EXHIBIT 4
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