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(9) <br />CITY 4F SANTA ANA <br />Event Management and Production Services shall include the following: <br />A. Event Management Services - Contractor shall be responsible for the overall planning and <br />execution of the Event, including the following: <br />1. Assigning a Project Manager to this contract to act as lead and primary point of <br />contact for the City. <br />2. Establishing and maintaining effective working relationships with the City, other <br />government agencies, vendors, contractors, VIPs, and other stakeholders. <br />3. Managing and training the Production team. <br />4. Managing and adhering to schedule and budget. <br />5. Providing creative direction and recommendations to the City in areas such as event <br />design and layout, theme development, logo creation, marketing, and public relations. <br />6. Preparing reports and support documentation such as production schedules, site plans, <br />conceptual drawings, vend orlsubcontractor list(s), expend iturelrevenue reports, <br />quotes, invoices, and cost estimates. <br />7. Attending meetings as needed or upon request by the City. <br />B. Production Services — Contractor shall be responsible for delivering quality production <br />services that upholds the branding of the Event and/or City, such as the following: <br />1. Developing, creating, and coordinating graphic design and collateral material. <br />2. Integrating marketing campaign to ensure proper exposure of the event. <br />3. Leading the production team and coordinating on -site installation and tear -down of <br />event elements and decor. <br />4. Supervising event production operations in both back -of -house and front -of -house. <br />5. Providing logistical support to the City. <br />6. Recruiting, facilitating, and coordinating all food and beverage service operations and <br />vendors. <br />7. Talent or Entertainment acquisition, which includes booking and negotiating <br />contracts, managing talent needs, and scheduling appearances. <br />8. Hiring technical and equipment vendors. <br />9. Troubleshooting and addressing technical challenges with various types of equipment <br />and decor such as special effects lighting, sound, tenting, and staging. <br />City of Santa Ana RFP No. 24-102 Page 16 of 31 <br />