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Catalina Sanchez- Marketing&Event Outreach Coordinator <br /> Ms.Sanchez has more than 10 years of experience in managing event marketing and <br /> outreach. Ms. Sanchez has led the development and implementation of marketing <br /> strategies to increase a brand's footprint and maximize exposure and visibility of <br /> events produced and managed by ARAS. <br /> Ms. Sanchez is an experienced professional overseeing marketing and outreach to foster relationships <br /> with community stakeholders, business community and community-based organizations. She <br /> monitors marketing campaigns to link new relationships using social media and digital tactics. <br /> Consistently monitoring so the social media team can adjust campaigns to ensure messaging tactics <br /> stay on track to reach the desired outcomes. Ms. Sanchez collaborates with the creative team on <br /> brand campaigns and ensures design and focused-driven copy are aligned to expand a brand's <br /> footprint. <br /> On-site team member to coordinate any community participation and provide staff support <br /> overseeing social media posting for the day of the event. <br /> Education <br /> • Bachelor of Arts Degree, Business Administration and Marketing, California State University <br /> Dominguez Hills <br /> Brand Experience <br /> • Rose Bowl Stadium • Pasadena Unified School District <br /> • Museum of Latin American Art • Braille Institute <br /> • Affordable Housing Management • Inglewood Park Cemetery <br /> Association - Pacific Southwest <br /> • California Council on Economic • Latino Equality Alliance <br /> Education <br /> • Rose Hills Memorial Park • Arte y Ofrendas Festival <br /> 11lPage - RFP - 24 - 102 Entertainment Promoter Proposal r1 AS <br />