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STRAIGHTLINE COMMUNICATIONS 4 - 2010
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STRAIGHTLINE COMMUNICATIONS 4 - 2010
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Last modified
1/3/2012 2:11:28 PM
Creation date
3/23/2010 9:38:40 AM
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Contracts
Company Name
STRAIGHTLINE COMMUNICATIONS
Contract #
N-2010-022
Expiration Date
6/30/2010
Destruction Year
2015
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<br />EXHIBIT A <br /> <br />SCOPE OF SERVICES <br /> <br />Contractor shall produce the 2009 Walter Quality Report for the City of Santa Ana. The final calendar <br />design will be submitted by May 1, 2010 in order that the City may select a printer for publication. <br />Consultant will work with the selected printer to make sure the calendar is printed and delivered to City by <br />June 1,2010. <br /> <br />Description <br />Copywriting/ Design/Project Management <br /> <br />Line Total <br /> <br />Review of State document to note any changes; miscellaneous interviews <br />with other departments; copywriting and editing for 40 page calendar. <br /> <br />$3,500.00 <br /> <br />Design/layout of 40-page calendar; three rounds of revisions. <br /> <br />$1,500.00 <br />$6,500.00* <br />$1,350.00 <br /> <br />Spanish translation, two rounds of revisions, and proofing. <br /> <br />Project Management: meetings with client, conference calls, coordination <br />for photography, coordination for departmental resources (if applicable), <br />photo selection, proofing, review of bluelines, coordinate with printer. <br /> <br />Sub-Total <br /> <br />$12,850.00** <br /> <br />* Amount includes work on new images and backgrounds used in design. <br />**Pursuant to agreements established in previous years, amount does not exceed $15,000 <br /> <br />Payment Terms <br />Client will be billed 50% of total upon submission of the first calendar layout for client review, and balance <br />of total on completion of printing and bindery. <br /> <br />Notes <br />Calendar Theme: Based on our initial meeting with the City, the theme of the 2009 Water Quality <br />Report/Calendar with be "water conservation". Pages opposite each monthly calendar will feature a <br />photograph with corresponding text. The small informational box on most calendar pages will be used to <br />highlight information only if it is related to the corresponding photograph and text. The calendar will <br />include information and a compelling photo to discourage the use of water bottles, highlighting the <br />negative impact it has created on our environment. <br /> <br />The overall format will remain the same as previous years, however, design elements, colors, typeface, <br />backgrounds, photographs, and graphic treatments will be modified and/or created new to fit this year's <br />theme. A comp of the proposed design will be submitted to the client for approval before implementing <br />the design direction throughout the calendar. <br /> <br />Estimate does not include custom photography, stock images, printing, mailing, postage, <br />shipping/messengers, freight, and sales tax. These costs, if applicable, will be provided upon request <br />and submitted for approval before incurred. <br /> <br />7 <br />
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