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City of Santa Ana | First Street Multimodal Boulevard Study
<br />RFP NO. 25-029 | B. Services Provided
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<br />3.2.4 Email
<br />HDR’s Digital Engagement Team recommends creating a project-specific
<br />email address to receive comments and send e-blasts about upcoming
<br />events. This email will help centralize communication, provide a written
<br />record of public input, and notify stakeholders about upcoming meetings
<br />and community events through newsletters or email blasts to increase
<br />participation and engagement from the community and other involved
<br />parties. It is also generally more cost-effective than other communication
<br />methods, such as printing materials. Emails will encourage use of the
<br />geospatial data tool discussed in Task 3.2.3.
<br />3.2.5 Educational Materials
<br />HDR will prepare multilingual educational materials during the first month
<br />of the project. HDR will co-create these outreach materials with the
<br />Community Working Group, reviewing materials for cultural accuracy and
<br />plain language, including translated materials. HDR will leverage its creative
<br />services and graphic design team to produce fact sheets, frequently asked
<br />questions (FAQ) documents, PowerPoint presentations, and comment
<br />cards, among other materials.
<br />3.3 Community Workshops
<br />In addition to attending City Council meetings, CBO events, and pop-up
<br />events, the community at large will have an opportunity to get involved
<br />through a series of workshops. We will include bilingual and multilingual
<br />team members at each meeting to provide inclusive engagement with
<br />various stakeholders.
<br />The HDR team will conduct community workshops at key stages that
<br />align with the outreach phases previously outlined in Figure 2 and further
<br />detailed in Figure 5 on page 17. We recommend conducting three rounds of
<br />workshops, each with a different objective:
<br />Workshop 1: In our first phase, we will conduct a workshop to introduce
<br />the project and ask participants to share pedestrian and bicycle safety
<br />concerns, transit concerns, and general mobility challenges.
<br />Workshop 2: In our second phase, we will conduct a design charrette to
<br />help develop ideas for the corridor’s three alternatives.
<br />Workshop 3: In our third phase, we will conduct a traditional open
<br />house to share the corridor’s design alternatives and ask the community
<br />for feedback on the locally preferred alternative. We will then refine the
<br />design alternatives and present recommendations to the City.
<br />We will coordinate the time and location of these events with the City. For
<br />the design charrette, we will provide multiple days for the public to drop in
<br />and discuss the project with our team. Our team will also work to include
<br />other workshop amenities and accommodations, such as healthy food, kid-
<br />friendly activities, accessibility features, and varied times and days of the
<br />week to provide a diverse availability for potential participants.
<br />3.4 Community Events
<br />Reaching communities where they already are allows for hands-on
<br />opportunities for residents to explore concepts and share feedback in a
<br />relaxed setting. The HDR team recommends attending community events
<br />across all project phases to socialize, interact with staff, ask questions, and
<br />provide opportunities for the community to provide input. We will also use
<br />this time to direct the public to the project website for more information
<br />and hand out materials like factsheets, FAQs, brochures, and surveys. Some
<br />popular events in Santa Ana include the Downtown Santa Ana Artwalk,
<br />the weekly Friday Night Market, and the weekly Santa Ana Flea Market.
<br />These events can also include school PTA/PTO meetings, school events, or
<br />farmers markets to engage people from all corners of the community. We
<br />will build on this experience by working with the City and our CBO partners
<br />to identify at least 10 existing community meetings or public events where
<br />we can set up a booth and raise public awareness of the Project.
<br />As with the community workshops, we will include our bilingual
<br />and multilingual team members to enhance our representation of
<br />diverse communities.
<br />3.5 Engagement Summary Report
<br />After selecting the preferred alternative, we will prepare an Outreach and
<br />Engagement Summary Report. This report will be attached to the Feasibility
<br />Study and will include the results of outreach events along with the
<br />feedback received.
<br />Task 4: Conceptual Planning
<br />4.1 Identify Opportunities and Constraints
<br />Using the information collected and analyzed in Task 2 and input from the
<br />community during the first phase of outreach (Community and Stakeholder
<br />Input), HDR will begin to develop potential alternatives. The first step in
<br />this process is to develop an opportunities and constraints matrix. This
<br />will focus on the need identified, the opportunity to improve that need,
<br />potential constraints that may affect the ability to address the need,
<br />potential roadblocks for community support, and level of complexity
<br />for the improvements. HDR will conduct a multimodal level of service
<br />(LOS) assessment for the corridor. During the kick-off meeting, our team
<br />will discuss our approach to evaluating pedestrian, bicycle, and transit
<br />facilities. While traditional approaches such as Level of Traffic Stress (LTS)
<br />and Pedestrian Environmental Quality Index (PEQI) are effective tools, we
<br />will work with the City to confirm the approach and the conditions to be
<br />evaluated. The Highway Capacity Manual (HCM) also outlines methodology
<br />that is viable for the corridor. Transit ridership, stop conditions, on-time
<br />performance, and other indicators may be included in the analysis
<br />of the existing conditions and integrated into the opportunities and
<br />constraints assessment.
<br />Constraints may include right of way (ROW), Caltrans ROW, physical
<br />constraints in the railroad undercrossing/flooding risk, and community
<br />impacts. They may also include operational issues such as poor pedestrian
<br />conditions, pavement conditions, and traffic operations. Opportunities will
<br />focus on the types of facilities that can be integrated to address the existing
<br />constraints and barriers to multimodal travel. The matrix will be organized
<br />such that the “low hanging fruit” is identified first, with more complex
<br />solutions identified last. In addition to this matrix, the findings of the
<br />existing and four-lane alternative operational analysis will be documented
<br />and discussed. Improvements that address operational deficiencies that
<br />HDR will suggest locations with natural foot traffic for Open Houses and Community Events. We are also equipped
<br />to host with hybrid in-person and virtual elements to engage a wider audience. This setup allows for real-time
<br />interaction between on-site attendees and those participating online, so that everyone has the opportunity to
<br />contribute and engage with the event.
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